Establishing Corporate Identity Through Websites

By Author: Jason Aldein
Total Articles: 188
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Companies and business organizations own websites nowadays for online marketing and promotion. Every organization wishes to have a strong online presence in this era of competitive online marketing. Thus services of a web design company are highly demanded nowadays by companies and business organizations. A web design company creates professional and captivating websites, and optimizes them as per SEO standards. The web designers take care of the websites’ design and appearance as well as the technicalities. Services offered by a reputed web design company include- corporate identity design, web design, flash design, logo design, SEO services, Joomla customization, blog customization, graphic design, PSD to WordPress conversion, e-commerce site design etc.

Well designed websites are important assets to business organizations and companies because websites contain vital, persuasive information about the company and its products, services, policies, mission, terms and conditions etc. Thus professionally designed websites created by best web design company have captivating design and appearance, user friendly interface, ...
... proper technical functionality, SEO based optimization, and interesting textual and non textual content.

Well designed websites created by best web Design Company have increased site traffic, online visibility and high search engine rankings during web searches. Professionally designed websites crated by web design companies are not only attractive and technically sound but also business oriented and customer friendly. The developers and designers of a web design company skillfully designs attractive, informative, W3C valid, bug free and productive websites for the client companies. The web designers use the latest tools and technologies and are proficient in Web 2.0, CSS, Photoshop, Flash, HTML, XHTML etc.

WEB DESIGN SERVICES:

Corporate identity design- Corporate identity design promotes and upholds the brand identity of companies and organizations. Corporate identity design services include corporate graphic design, corporate logo design etc. Innovative graphics, static and animated banners are used to promote company websites. Unique logo design and banner design makes a company website stand out prominently amidst the rest.

A logo is a symbol or image that represents an organization or company’s brand identity to its target customers and clients. An organization’s or a company’s logo should be unique and personalized one and not obscure and general. The web designers provide the logo designs files in multiple formats like PNG, PDF, JPG, EPS etc. The logo designs that are created by the web designers are captivating, unique, personalized and intelligently describe a company’s purpose and identity. Innovative designs, attractive colors and latest technologies are used to design the logos. A skilled logo designer can use the negative space or the white spaces present between and around the graphics of the logo in an innovative manner so that the designed logo starkly stands out amidst other ordinary logos.

Corporate graphic design includes the selection and usage of appropriate theme, layout, colors, fonts, symbols, graphs, images etc that matches the purpose, identity and business targets of companies. The web design companies have developers who use HTML coding to make the graphic-designed websites available on the Internet. The web design companies also design other kinds of corporate identity stuff like business cards, brochures, envelopes, letterheads etc.