Banner Creator: Creating Less Annoying And Effective Banners

By Author: Daniel Hopper
Total Articles: 4
Comment this article

Banners are still the most popular forms of internet advertising. Few years ago, online marketers and advertisers reached at a conclusion that much use of banners has made the target audience banner blind. It means that they started ignoring the banner ads. However, it is to be noticed that all banners are not annoying. You just need to understand the right way in which banner should be designed to make it less annoying & more audience-friendly and web-friendly. Every day, we find many banner designs that are interesting, suggestive, informative and brilliant.

Let us understand what is meant by horrible / annoying banner design. Such banners are noisy, un-intelligent, dumb & boring and they make the people hate those sites that display such ads. They use eye-teasing bright shades and fast moving animation. To make the banner ad an effective advertising tool, remove all such components which make it annoying. Rather, use elements that make your advertisement likable and clickable. You can use banner templates given in banner making software to have unique patterns and layouts to create banner.

Follow ...
... these tips to make effective banners in line with banner maker software:

Colors - Use those colors which do not upset or put stress on the viewers’ eyes. Some of the designers use red-colored characters on yellow-colored background; stop using this combination. It really puts a stress on the eyes, appears horrible and spoils the design of web page.

Animation – Businesses put a lot of stress on animation and they are ready to pay huge amount to the designer to get animated banner ads. The designer may have told you that animated banner will make your advertisement less clickable. An animated banner that moves too fast looks ugly and also slows down the viewer's machine. Thus, use simple animation that does not move too fast & is not much distracting.

Images – Choose images very carefully. The best banner designer software tools contain graphics library containing multiple images, symbols and shapes. You can choose one according to the business you are running.

Wording – While designing banner, write simple and short message that conveys about your mission and vision as well as services that you offer.

Effective banners, designed in right manner, help in effective online advertisement. They grab the attention of targeted audience and induce them to click on the advertisement to know more about the business and its services.