Find The Right Pay Per Click Management

By Author: Larry Tang
Total Articles: 512
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Optimum7 Pay Per Click Management focuses on the sales and profitability of our clients' websites. Our clients come to us for this service because they are seeking a focused approach to online advertising. Often these same clients wish to bridge the gap while Optimum7 SEO services are developing organic listings. The fact is that 30% of consumers and as much as 50% of businesses actually trust as first choice and/or click on the Sponsored Search Results in Google. This fact alone makes it critical for a well-defined, well-managed Pay Per Click strategy.

The problem is simple: You have already created a website but you are not getting enough leads or sales. You are either confused or disappointed in your paid search program because you are spending money with Google to generate ads, leads and sales but the leads and sales are just not happening in the numbers you had hoped.

The Solution: Optimum7 Pay Per Click Management

What is Optimum7 Pay Per Click Management

Our PPC (Pay Per Click) Management generates high visibility and high click through rates and high conversion rates (leads or online ...
... sales).

Optimum7 is targeted on the ROI of our clients' websites. Simply, does the visibility generate the clicks (hits)? Do the clicks generate the leads? Do the leads generate sales? Are the sales the most profitable sales? What is the total return, yes, the Return on Investment for my online strategy?

Our Process

Anyone can do their own PPC campaign. Just contact Google, Yahoo or MSN and they will be happy to take your money and you will have a PPC campaign.

But, will it work. If you are reading this, it probably hasn't or you already realize that it involves more than keywords and a checkbook.

Optimum7 is entirely focused on the effectiveness of your PPC campaign. As such we are entirely focused on the ROI of the campaign as measured by:

1. Click-Through Rates (percentage of searchers who see your ad and actually click on it.
2. Conversion Rate (percentage of visitors to your site that have done exactly what the site is designed to do i.e. buy or fill out a lead form).
3. ROI - the sales generated over a defined period of time vs. the marketing cost.

PPC Methodology

1. Extensive Keyword Research
2. Competitive Analysis
3. Website Analysis / Website Creation
4. Establish Keyword Universe and Apply Adgroup Structure
5. Create Ad-copy or Adtext to be displayed for each product or service group
6. Create Landing Pages if applicable.
7. Install management and other analytic tools for constant monitoring of website activity and onsite behaviors.
8. Monitor Sales
9. Manage ongoing program and make the inevitable adjustments based on market / searcher behavior.