Corporate Branding Vs. Personal Branding

By Author: Charen Smith
Total Articles: 25
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Branding is a very important part of any company's marketing campaign. No, I'm not talking about that thing they do to cattle so everyone knows who they belong to. I'm talking about branding, as in the identity that a company or product takes on.

The goal in corporate branding is to create a brand identity that is instantly recognized by a wide array of customers.

There are many examples of successful corporate branding. When you think of a big, yellow M with rounded arches on the top, what do you think of? The chances are, you think of McDonald's, the fast food giant.

When you think of a type of tissue that you use to wipe your nose, what do you think of? You probably think of Kleenex. Kleenex, however, is actually just one brand of tissue. Although customers regularly buy other types of tissue, such as that made by Charmin, they still call it Kleenex.

These are examples of highly successful corporate branding campaigns. These have been so successful that they have transcended the industry in which those companies exist. The work Kleenex has become synonymous with the tissue product, and ...
... McDonald's is seen as the epitome of fast food restaurants around the world.

In recent years, this strategy has also taken on a personal tone. There has been an increased focus on what has become known as personal branding. Like corporate branding, it seeks to build an identity, only instead of building an identity for a company, it does so for an individual.

There are some similarities between corporate branding and personal branding, as well as some differences.

Visual aspects are important to both types of branding. Whether you are trying to build recognition for your company, or form an identity for yourself, you have to do so with attractive marketing. In the case of business marketing, you will likely use color printing to convey a bright and intriguing picture for your company. In personal branding, you will predominantly use colorful language or actions, both of which have visual aspects.

The primary difference between the two is the usual approach taken in each. In corporate branding, companies try to lure customers in with a small item or product, and then branch that out to every part of the company, building brand recognition along the way. In personal branding, you start with the big picture instead, and work your way down. You first try to give people an overall picture of you as a person, and then work on smaller details as they become more comfortable.

Corporate branding has been around for generations, while personal branding, at least as a concept, is relatively new. However, they both play a major role in today's business market.

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