How The Jc Penney Stores Value Their Customers

By Author: Ratcha. C.
Total Articles: 4
Comment this article

Many firms have come to embrace the benefits of carrying out customer satisfaction surveys. A customer satisfaction survey is useful in managing and monitoring the progress of a business.

Many firms have come to embrace the benefits of carrying out customer satisfaction surveys. A customer satisfaction survey is useful in managing and monitoring the progress of a business. In any competitive market, customer satisfaction is a fundamental business strategy. Companies like JC Penney understand how customer ratings can affect their organization. This is why all the employees of JC Penney are always giving customers the best service to ensure their expectations are met. Poor customer satisfaction ratings can cause losses if not dealt with in the appropriate way and on time.

The best way to carry out a customer satisfaction survey is by giving questionnaires. These questions presented to customers should be well researched. At JC Penney surveys you will find questions regarding the customer service experience, whether it was helpful and timely and many other questions regarding the products or the exact store you visited. ...
... It is much easier for customers to be satisfied if they find the products they need whenever they visit the JC Penney stores.

As a result JC Penney stores always make sure that all the products are supplied to all the stores available for consumers from different parts of the states to access them. This is one way of enhancing convenience of the products in order to come up with a customer satisfaction survey that indicates customers are enjoying their experience at the JC Penney stores. After Publishers Clearing House has undertaken their customer satisfaction survey they collect all the data and begin the analysis.

Customers are classified according to different categories based on the stores they visited, comments they made and many different clusters to come up with comprehensive groups. Once the analysis of the customer satisfaction survey, the problems are fixed according to the user’s complaint and any suggestions are incorporated where necessary. When this is done, an improved product is presented to the market.

This means that JC Penney customers will be given a chance to enjoy better products and service in accordance with their earlier specifications. The company then assesses how the market responds towards these new improvements, by carrying out yet another comprehensive customer satisfaction survey. Once the results of the second survey are obtained, they are analyzed in order to take a look at further improvements which need to be made by the company. When this is done JC Penney improves on their quality of service and products and in turn sell them to their customers to find out if they had any impact. The cycle continues until the products and services fulfill their entire customer’s expectation.

An importance of following this cycle is the fact that customers are given the opportunity to enjoy better quality products with changes and improvements having been done regularly. This gives customers a level of confidence with the brand knowing that all their opinions are acted upon. Customers would want to participate in the customer satisfaction survey even more often if they know that their recommendations are never ignored at any point in time.
Resource: www.surveyspace.net