Page Ranking: Your Link Building Campaign Can Either Hurt Or Enhance Your Efforts

By Author: John Cory
Total Articles: 654
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All link building campaigns are not created equal, which is why customers must understand what differentiates the good from the harmful. If you don't take the time to understand these differences, your link building campaign can do more harm than good. And when you're trying to grow your business and remain profitable, the present economy isn't very forgiving.

When it comes to SEO, I often think about what my mother warned about when I was a child. Don't keep all of your eggs in the same basket or a same place. Your link building campaign is very analogous to the eggs. A search engine wants to see that a site is diversified-having a broad reach within a specific industry. Do we even need to discuss what happens when all of your eggs break simultaneously? The situation can get quite messy.

The next thing to be concerned with is relevance. While it is true that general web directories have some value, you don't want this to be the majority of your links. Scrutinize your links and make sure that the majority are relevant to want you want to achieve. If you were a beauty supply merchant, why would you ...
... link to numerous tuxedo websites? Even if you are new to the SEO experience, you can understand why this strategy doesn't offer a lot of value.

The next thing to focus on is making sure that you never forgo quality for the quantity of links chosen. Some SEO consultants will sell you campaigns that focus on quantity, but many of these sites may not be highly regarded by search engines. It would be a giant mistake to throw money at this kind of strategy.

Smaller sites really have a hard time because they are competing for the best position possible. Many sites fall victim to SEO consultants who promise a first-page ranking in little or no time. Just make sure that any campaign you choose doesn't fall into the three pitfalls that we've outlined here.

To review these pitfalls once more, remember to look for diversification when putting together a linking campaign. As with eggs, you shouldn't put all of anything you value in the same, vulnerable basket. The second thing to keep in mind is that you should invest in links that are relevant to your niche and goals. And thirdly, please do not sacrifice quality for quantity. You just might be sorry in the end.

So, whether you are focusing on a regional market or branching out to bigger cities like Houston, Houston SEO campaigns can help you remain profitable. Our concluding bit of advice: Stay informed and stay involved in your link building campaign and your rank will come.
Whether you are dentist, restaurant, hair salon, attorney, auto mechanic, etc… your customers are looking for your services online and we can help you be found in search engines and grow your local business in your local area through our local SEO strategies; here you can follow link building and more tips and advice at Salt Lake City SEO. Special greetings to Wayne M. Rios for contributing to this article.