The Online Chocolatier

By Author: John Tang
Total Articles: 512
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Based in Fairfield, NJ, Choconet (www.choconet1.com) offers commercial and retail customers a unique variety of custom and pre-packaged chocolate confections to suit a wide array of gift, social and corporate promotion interests.

Michael Adler, Choconet founder, says it best saying Choconet sells customized chocolate gifts and favors, specializing in logo-branded customization for all manner of corporate promotions such as corporate identity, trade shows, special events, new product launches and many other themes. Individuals are big buyers of Choconet products as well for all sorts of personal and social occasions.

Adler founded Choconet in 1999 after over 12 years as owner in the business of corporate promotions. I wanted to sell on the internet says Adler. After doing a great deal of market research and business assessment, I saw the internet as an ideally suited business for a huge demand product such as chocolate. People are clearly looking for chocolate in all kinds of varieties and for many purposes and occasions. Is there a holiday or other special event where chocolate isn't a serious consideration ...
... or desired offering?

Adler further points out that he wanted to specialize and be great truly the expert in a specific area of corporate promotion and personal gifting. He contrasts this approach to the more general area of corporate promotion where literally thousands of different items are pushed in the name of corporate promotion. I wanted to focus on one key and growing area (custom chocolate) and do an A-level job rather than offer a catalogue of thousands of pens, golf balls, umbrellas, etc and have only a cursory understanding of them. I want to be the go-to company for everything chocolate online.

The company now offers well over 300 different chocolates and other goodies including:

All manner of custom chocolate
Corporate Chocolates
Executive Gifts
Holiday Chocolates
Foil Wrapped Novelties
M&M Chocolates
Chocolate Lollipops
Chocolate Coins
Chocolate Greeting Bars
Logo Mints
Gift Boxes
Truffles
Favor Boxes
Casino Chips
Telegrams
Picture Cookies
Candy Picture Pops
Chocolate Cookies
Special Occasion Chocolate (Wedding, Bar.Bat Mitzvahs, Grand Openings, Convention, Communion, Graduation, Recognition and Awards)

Adler points out that the occasions and unique ideas that his customers use for his products are limitless. A few recent examples are:

1. Customer ordering M&M Colorworks which are customizable M&M's. The customer customized the gift by saying Marry Me on the M&M's pieces. They are now happily married!
2. An electronics company ordered a fully sculpted, silver dusted, Cable Connector that was sent to their clients as a thank you message.
3. Another was an E-Z Pass transponder the device normally found on your windshield. This one was done in high quality customized chocolate.

Mr. Adler is very pleased with the new functionality of the Choconet website (www.choconet1.com) offering more products than ever before and providing an easy process to customize and personalize virtually all of the company's chocolate and candy offerings. For instance, ordering follows a few easy but very sophisticated steps:

1. Click on the category e.g. Special Occasion
2. Select the special occasion e.g. Wedding Chocolate
3. Select the type of chocolate e.g. Chocolate Wedding Bell
4. Then customize the chocolate in a simple step by step process:
a. Add a logo (just upload an image) or your own text or both
b. Choose a foil wrap and the color
c. Choose a gift box if you'd like
d. Choose to hot stamp the wrap and / or the gift box if applicable
e. Choose your quantity
f. Add it to your cart
g. Choose your preferred shipping method
h. Order using your Credit Card or Debit Card and you're done!

Other customization options online include:
1. Text - font and style
2. Packaging - gift boxes, gift bag varieties
3. Candy colors
4. Labeling
5. Custom Ribbons
6. Presentation Containers

Adler is quick to add that those who are uncomfortable actually ordering on the internet or do not know how to upload a logo, can still contact Choconet directly by calling or faxing for live personal assistance. We love what we do and we are eager to assist!, Adler says enthusiastically.

Quality and Reliability are tantamount at Choconet. Adler has researched and identified the highest grades of chocolate for Choconet's customers. On time and IN-TACT delivery are crucial to the company's reputation overall business success. We now offer, at no additional charge, the latest cooling and icing methods during the warm weather months. I have had several customers in Las Vegas that were very pleased to report getting their chocolate in the best condition, even in August.

Choconet has recently introduced personalized Casino Gaming Chips, Chocolate Telegrams, and Personalized Picture Cookies. Adler says the company plans on new offerings all the time he says stay tuned.

Casino Gaming Chips, customized chocolate gift boxes and customized chocolate coins are the three most popular chocolate and custom chocolate products being ordered by Choconet customers.

Adler envisions Choconet as becoming as synonymous in online chocolate as 1-800-Flowers is in flowers.

We have the broad experience, a sophisticated and easy to use ordering process, a great product category, an ever-growing online presence and a great passion for what we do. We feel that this is a winning combination and look to the future with great optimism and enthusiasm.