Professional Seo Consultant

By Author: Vipul Gaur
Total Articles: 7
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Key tasks SEO
What are the main tasks that a Professional SEO Consultant should focus on?

Establishment of keywords goal:
Before carrying out any SEO action, we must clearly define in advance the keywords for which we want to position the website with which we work, establishing the central terms that best describe this website and extract the long list of keywords.

Optimize web architecture
The professional SEO restructuring is the best web architecture possible without sacrificing usability, creating taxonomy of search engine friendly navigation that includes proper labeling and optimized structure of permalinks in clean code.

Link Building
The implementation of long-term campaigns like Link Building, Optimization to social networks and social media and content marketing actions and Link baiting will be a key task of SEO.

Measuring results
Once implemented the positioning strategies, the professional seo web analytics should be used by the best tools available to verify the effectiveness and efficiency of their actions. The thorough study of the data collected will ...
... lead to possible changes in the strategies.

Stay updated on the changes in the functioning of search engines.
Keep up to date with search engine marketing and changes in the algorithms themselves. Reading books and specialized blogs, positioning courses, conferences, etc ... knowing the latest trends in SEO techniques allowing us to act early and avoid possible penalties and falls in the SERP.

SEO: Factors on Server
In addition to the online page optimization and off page optimization there is another third type of optimization that involves in positioning (SERP) of a site. The factors that depend on the server that hosts the website are called "on server”. If we have access to the server, these factors, unlike the external, are controllable by us.

Aspects to improve
-Speed and server response:
Firstly choosing a quality hosting provider that does not have frequent falls or service slowdowns. As long as our page is not available to influence the position negatively. Of course, a free hosting service is not advisable.
The speed of page loading is critical, so we must clean up the code of the web by removing everything not needed. It will also be beneficial to minimize the number and size of images and include files. Css and. Js (javascript) as external files. Eliminating or reducing all the code in flash will significantly reduce the loading rate.

Server-IP
The server IP is another key factor to consider if our efforts are focused on positioning a specific geographical area. Therefore, if our target market is Spain, for example, ideally our website should be on a Spanish IP, since search engines give more relevance to local results.
Finally it should be noted that saturation of websites on the same IP (shared servers) may adversely affect our position.

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