Basic Seo Fundamentals

By Author: Frederrick Abrugart
Total Articles: 1
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What is SEO?

SEO is short for Search Engine Optimization. You may have heard this term before. This came about because of the way Search Engines operates.

Search Engines like Google, Yahoo or Bing are often used to search for information in the web. You need to understand how they operate to understand SEO further. Search Engines crawls the websites and indexes the webpages on a routine basis. Indexing is a kind of cataloguing by which webpages are assigned to its relevant keywords. Besides that the webpages will be ranked in order of its relevancy and popularity. The higher the website ranking the more visible it is.If you start a website today you would be competing with millions of other websites for attention or visibility. This is where SEO comes in to improve your website ranking.

When you rank high for a particular keyword, your website becomes highly visible and whenever, a search request for the keyword matching your webpage is made, your website is bound to get traffic. SEO can make your webpage get a higher ranking. The main objective of SEO is to increase traffic for your website and thus sales.

What ...
... is involved in SEO?

SEO is a process which involves making your website search engine friendly. To put it simply, techniques are available to optimize and setup your website to match the relevant keywords and to popularise your website through link buildings. If you want traffic and want to be on the first page of Google, your website needs to be optimized. The success of your website depends on how best your website is optimized.

Why SEO is important?

Some reasons:

- It will increase the web traffic coming to your website
- The traffic arising out of search engines is organic traffic. Visitors coming to your website usually have real interest in your content. The traffic you get are targeted traffic.
- Well-optimized Sites are indexed and liked by Search Engines
- SEO increases your Page Ranking and builds authority of your website
- SEO can increase your sales greatly.
- SEO is cost-efficient

SEO will be as important if not more important as it is now in the near future. If you aim to make money online, then you need to understand what SEO is all about. Though SEO is not the only means of getting traffic to your website, it is the most effective way of getting traffic.

The first step in an SEO pocess is finding the right Keywords. Keyword is the most important part in the entire SEO process. Choosing a right or wrong keyword can make a great deal of difference. It is therefore extremely important to choose the right keyword for the content that you are going to post on your website. Researching for the right keywords or Keyword Research plays an extremely important role. The selection of keywords, keyword density, keywords in URLs and file names, keywords in page titles, keywords in headings and keywords in the content are all important factors to be considered.

Links is an important factor to be considered in the SEO process. Links represent the popularity of your website or a webpage for a Search Engine. There are two types of links – inbound and outbound links. Inbound Links are the links that comes from an external site leading to your site and the outbound links are those links which have been placed on your site leading to external sites. Higher the number of quality links you have leading to your website, better will be your ranking in search engines. The links can be built by submitting your site to directories, posting in forums, submitting articles to article directories, social bookmarking, writing content for others, etc.

SearchMarketingSales is a certified SEO company for Google. Based in Australia with a regional office in Singapore, this company has since ranked keyword/s of over 500 million search competition Top 10 in Google. Learn more about their Google SEO Services