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Study Of The Marketing Innovation Of The Mens Cufflinks Industry
Firstly, marketing innovation as a corporate survival. “Living in the moment” is an advice today cufflinks jewelry enterprise, while “living in the moment” marketing innovation is essential. Cufflinks jewelry companies currently fighting in the “Red Sea”, a variety of marketing tools is almost exhausted, the prices are almost “naked”, and then none other with marketing costs are likely to earn does not come back, how do? Although the hard works and the large amount of investment on the mens cufflinks, Su Mei think it is worthy. We must go beyond the sectors industry, only through to learn from other mature industry, marketing strategies and means to cufflinks jewelry industry marketing innovation, and otherwise, rely on “brute force” recklessly or by “savings” hardcore, are unable to obtain desired marketing results, after all, marketing is a “technology live”.
China cufflinks jewelry marketing is more emphasis on advertising campaigns, promotional war ...
... and price war, “integrated marketing” and “terminal marketing to do is not very good, cufflinks jewelry enterprises seriously in the” integrated marketing ” and terminal marketing aspects of science and innovation, we can believe cufflinks jewelry enterprises in China will have a new marketing experience. And one day my cufflinks will have brand influence. Third, the chain operation as a mainstream model selection. Some people say: “cufflinks jewelry retail end of the competition is no longer a competition of shops and stores, but the competition of chain management system and chain management system.”
I very much agree. Developed countries in Europe can form a “European Union”, do cufflinks jewelry business can not chain operations? Cufflinks jewelry enterprises in foreign countries, the majority of enterprises are chain enterprises, regardless of Cartier, Tiffany, Sanskrit Albemarle, Harry Winston, or Swarovski and Boucheron Long, without exception, during the chain. The cuff links of opera mask will become the world’s limited edition. No chain operator, difficult to obtain the advantage of economies of scale, scale of operation advantages of enterprises it is difficult to become bigger and stronger. “Chain” has been hailed as the mainstream of the twenty-first century business model that is no exaggeration, the market is more mature chain management advantages of the more obvious.
While the cufflinks jewelry enterprises into the inflection point of the chain operation will be preferred business model. Because I am interested in mens cufflinks, I am here to share it with you. In summary, we can see the cufflinks jewelry consumers have undergone considerable change cufflinks jewelry industry is undergoing tremendous changes. Cufflinks jewelry enterprises in China, such as survival and development opportunities in the future competition, it is necessary to size up the situation at this time of crisis, followed by the pulse of the market trying to find their own survival and development of the road.
Cufflinks jewelry enterprises in China can really do this work, we have every reason to believe that these enterprises can find in this crisis to survival and development opportunities, and then jumped after the crisis but also for “Lawrence of industry” and lead the future development of the entire cufflinks jewelry industry. Speaking of how to sell rmens cufflinks on the Internet, there are many stores. Dong Zhang: PhD student of Business Administration, MBA, senior cufflinks marketing experts, China cufflinks senior professional manager, has been committed cufflinks jewelry industry in China brand, marketing and chain operations research and practice. The current general manager of Heilongjiang the Liouguei blessing cufflinks Jewellery Group.
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