The Way To Grab Prospective Customers Ahead Of Your Competitors

By Author: Richard Runion
Total Articles: 22
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Earlier, I explained in what way the HTDYB system could prove useful to decipher the vital, though subtle, differences that distinguish key words such as "cockatiel" and "cockatiels" from each other.

None can fault you for wondering as to whether these differences cut ice , or if they can boost your Internet business.

To gauge the positive effect that understanding a buyer's motivation may exert on your sales, first study the customary conduct of a prospective buyer seeking enlightenment about a subject, on the web.

If surfers are looking for knowledge on a topic they are hitherto not aware of, there's a greater possibility that they'll key in words of a general nature, in contrast to someone who already knows something about the subject searched for. This second kind of person would probably use search terms that are more specific.

To cite an instance, the same person might key in niche search words such as "cockatiel" and "cockatiels", but he or she is likely to do it at different points of time. If he or she is a newbie searcher for information about the bird, the search word used is likely ...
... to be "cockatiel".

Yet, the searcher, armed with some essential facts bout the bird, is likely to change his or her keyword to "cockatiels". When a person keys in "cockatiels", he or she will next look for where he or she can buy cockatiels, and enter "cockatiel shop" in the search bar, or "cockatiel shops in Manhattan" to be still more specific.

Alternatively, the searcher might want to know how to stop his or her pet bird from biting or screaming, and might type in, "cockatiel training".

This propensity for successive searches to become increasingly specific is known as the Search Continuum. It is important to know the frequency of searches is highest at the start of the search continuum. Additionally searchers with inadequate information about the search topic are less likely to buy.

Logically, very general keywords more frequent in the initial stages of the search continuum are available in greater quantity at a lower price than the specific keywords at the end of the continuum. These cost more and are easier to transform into sales.

Internet marketers prefer the more specific search words, although they might have to pay a higher price for them.

Thus, they would rather opt for a competitive environment with a higher acquisition cost.

If you know what a keyword searcher is thinking you can actually target searchers at the beginning of the search continuum.

This gives you a dual benefit with more potential customers at a lower cost.

The customers could end up getting more value in terms of information thereby helping to convert the searches to sales.

Best of all, the competition are unaware of these searchers from the beginning of the search continuum.