Prioritise Your Marketing Objectives With Pamphlet Design Or Brochure Design

By Author: Jason Aldein
Total Articles: 188
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Pamphlets are traditional publicity materials used by marketers of services and goods. With advancement in technology a significant transformation is observed in making of pamphlets and brochures. Pamphlet design is an exclusive activity involving graphic artists and designers. Designing of brochures and pamphlets are no longer restricted to drawing boards but extended to computing. Whether it s a brochure design or a designing a pamphlet, graphic artists are experts in both. Custom brochure design is a speciality of these artists.

Pamphlets and Brochures Differentiated.

Pamphlet design and brochure design though both are considered marketing tools are not same. A brochure is showier and covers wider aspects as compared to a pamphlet which is more definitive and has a limited life span. Pamphlets are used only during special occasions or festivities. It could be used to announce a stock clearance sale, a festival discount, or the inauguration of a retail outlet in your neighbourhood. Pamphlets are normally printed on ordinary paper and distributed in a mass scale. The main purpose of pamphlet design is to reach ...
... out to as many individuals as possible in minimum time and cost. In designing pamphlets, conveying of information is primary while aesthetics is secondary.

Brochure design is more elaborate process involving images. Here aesthetics is predominant, with considerable importance given to content within. Resources used in brochure designing are more varied and exhaustive. Specially qualified artists, designers, and writers are involved in brochure designing. Though resources required in designing of pamphlets are similar, the level of involvement is much less.

One important reason for this difference is because of life differential between a pamphlet and a brochure. As pamphlets are meant to highlight a particular event or happening its life is short. In comparison, brochures are associated with brand building and have longer publicity life. Logos, attractive images, catchy information and eye-catching design are the chief characteristics of a well made custom brochure design.

Select your Need.

Brand creation or brand building is done best with aesthetically designed brochures, while short term publicity is achieved more effectively with pamphlets. There is a distinctive approach in designing either of these. While designing pamphlets it is vital to keep the immediate objective in mind. Brand building with help of pamphlets is a wrong approach, which might cause more harm than good to the company concerned. Similarly, creating brochures for increasing footfall to an art exhibition is an ineffective and costly way of doing a simple task. As exhibitions are temporary, publicity material used should also commensurate that.

Before deciding on your requirement for a pamphlet design or a brochure design it is essential to identify the exact purpose of the publicity material. Settling for brochure designing is wise if your objective is image creation, while deciding in favour for pamphlets is wiser if immediate return is your goal.