The Benefits Of Bilingual Contact Centers

By Author: supriyo banerjee
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Outsourcing your Contact Center needs is a great way to manage your business’s customer relations, but there is one problem with regular Contact Centers: they are not bilingual. America is a place where many languages are used, with Spanish being one of the most used languages. If you want to reach all of your customers, then bilingual Contact Centers are essential. Here are some of the advantages to using Spanish Contact Centers instead of single language ones.

Some People Don’t Speak English

English may be the most used language in America, but the truth is that many people do not speak English. By using bilingual Contact Centers, you can improve your service offerings in other languages. According to the recent census, about 9% of Americans cannot speak English, and even more cannot speak it fluently. With Spanish Contact Centers, you effectively increase the number of possible customers by targeting this specific population.

Discomfort with English

As stated above, there are many people who are not fluent in English, and these people may ...
... not feel comfortable speaking it frequently. According to some official sources, about 15 to 20% of Americans primarily speak another language in the household.

By using bilingual Contact Centers, you open your arms to these people. They will feel more comfortable and more wiling to buy, from companies that use Spanish Contact Centers.

Break Into International Markets

Using Contact Centers that only speak English give you the opportunity to effectively communicate with English speaking countries. By using bilingual Contact Centers, you can extend your reach to Spanish speaking countries. Some of the best Spanish Contact Centers are not only bilingual, but they may also have multilingual workers that help you break into other countries.

Cultural Sensitivity

While there are controversies about immigration and other similar issues, there is one thing most Americans appreciate: cultural sensitivity. When you use bilingual Contact Centers, you show that your business recognizes cultural differences. This means that Spanish Contact Centers increase your number of non-English speaking customers, and native English speaking customers that respect this sensitivity.

Normal Contact Center Benefits

Aside from the special benefits you get from bilingual Contact Centers, you also get the normal benefits of outsourcing your Contact Center needs. Hiring a cell center is often less expensive than doing the work in-house, especially since you do not need to worry about hiring people and making capital investment in facilitates and technology platforms.

Response times are also better than going without a Contact Center, because you have a large team of people dedicated to serving your business. By giving them the proper information about your business, you can also produce knowledgeable agents that you don’t have to train.

Overall, hiring Spanish Contact Centers is a good idea. You get a lot of benefits without a huge price tag.

Conclusion

Plenty of businesses outsource their Contact Center needs, but most don’t consider the special benefits of hiring bilingual Contact Centers. By hiring Spanish Contact Centers, you increase your client base and help bilingual customers speak to your agents. This improves sales with people who are not native English speakers, and it can increase your company’s PR by showing that you are culturally sensitive. Try out one of these Contact Centers, and see the benefits yourself.

Jennifer Oliveros works for Ansafone, a bilingual call centers based in the United States. To find out how a Spanish call centers can benefit your company, please visit at Ansafone.com.