Marsha Kent - Living In A New World

By Author: Marsha Kent
Total Articles: 17
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After amassing years of experience in marketing, selling, transacting, negotiating with suppliers, dealing with vendors, co-ordinating with team members, striking new business deals and creating entirely new verticals in the direct response marketing segment, Marsha Kent was restless to explore other shores. She had met with huge success in the United States of America, she had forged business alliances, worked with senior market leaders, taken her enterprises to new heights and had scaled many peaks of success. Along with infomercials for products like Miracle Blade- a set of multi-purpose knives, Marsh Kent took the personal fitness segment under her wing, chaperoning health equipments and fitness aids like The AB Coach, the Abflex Fitness System, the Bun & Thigh Sculptor and Micro Buddy, which became major success drivers for their owners. She helped other consumer-centric products too to become trailblazers in the Direct Response industry. One of the products that entered the Top Ten on the Jordan Whitney Report within one week of its launch was the Ab Coach. Another huge success was Microcrisp Food Wrap, which crossed ...
... the 55$ million mark, ever since its launch in 1993.
Other segments too benefited greatly from Marsha Kent’s adept handling- Cosmetics, Personal Care, Fitness and Houseware, they blossomed, and profited from being under her watchful eyes. So, when she set sail for other shores, she did so after taking with her years of experience that would equip her to manage her business better. When she landed in India, she had no idea of how the markets would treat her. When she started EasyLiving Brands here, she was just hopeful that things would go well from thereon. She was in for the most pleasantest of surprises. Not only was she received well, the markets simply exploded. The products that Marsha Kent marketed met with such an overwhelming response, that left Marsha surprised, and the markets, stunned with the magic of Direct Response Marketing. What was unique here was the kind of carefully thought of, innovative offerings that Marsha gave to the markets around her, in India.
For Marsha Kent, nothing was a shot in the dark. She had spent days and weeks studying the demographics and had made detailed study of her environment before she plunged into her work. She found that there was a quietly rising upward middle class in all cities, the people of this segment wanted to taste luxuries, they wanted to partake of an elegant lifestyle themselves. Be it Healthcare or Housecare, Cosmetics or Personal Fitness, the Indian consumer wanted it all. The middle class was getting more robust, with disposable incomes rising sharply due to economic trends making a beeline for higher and greater growth. So everyone benefited. So did Marsha Kent, in the whole new world that she had just landed in.