Essential Guidelines To Search Engine Optimization

By Author: Jacques Neel
Total Articles: 80
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Search Engine Optimization is the process of improving the visibility of the website in organic search results for a specified set of keywords or keyphrases. SEO is considered as one of the most efficient strategies that help the online businesses in deriving maximum benefits by improving the page ranks of the website as well as bringing in considerable amount of web traffic. The methodologies and the techniques used in search engine optimization command expert’s guidance and hence hiring a SEO firm is a crucial decision. The SEO experts or the search engine optimizers optimize a website for image search, localized search, video search, by altering and combining the attributes which make a website prone to search engine indexing. These SEO experts help you by:



Reviewing your website – that is reviewing the site content and the structure
Providing technical advices on search engine friendly web development and designing – that is, sitemap file creation, web hosting, checking the error pages, use of JavaScript, re-directs etc.
Offering advices on content development
Conducting ...
... a thorough keyword research
Carrying out on-page and off page search engine optimization campaigns


Major search engines use specific algorithms to rank websites for particular search queries in SERPs. These algorithms are not only secret to every webmasters, but are in constant flux. The SEO experts have considerable knowledge on the search engine’s functioning and carry out necessary measures to rank a website higher in organic search results. There are certain SEO measures that may penalize or even blacklist a website from the search engine’s index and hence for deriving long term benefits, it is recommended to avail the services of a professional firm which adheres to the most ethical search engine optimization measures.


Apart from the design and content of the site, there are certain technical as well as quality guidelines in search engine optimization services which if followed in proper ways, will help the search engines to crawl, index and rank your website easily.


Design and Content Guidelines:
It is necessary to develop a site with clear hierarchy and text links. For the search engines to find and crawl through different webpages, it is imperative that at least one static link is re-directing to every page in the site.

It is necessary to create sitemaps for the users with links which point to important parts of the website. However, the site map should not be clustered with crowd of links
The number of links on a given webpage should be reasonable.
The pages of the site should have useful content and must be rich in information, accurately describing your business.
Include the most relevant as well as the most searched keyphrases in the website content
Texts must be preferred to images for displaying important names, links and contents in the webpages. Since the search engine crawlers don't recognize the texts within images, it is imperative to use "ALT" attribute.
Correct the broken links (if any).


Quality Guidelines:

It is necessary to create websites for users and not for the search engines and hence, it is recommended to avoid the tricks to improve your search engine rankings.
Never participate in the link schemes to enhance the page ranking.
Never use computer software to submit webpages
Avoid using hidden text or hidden links.
Avoid cloaking and irrelevant redirects.
Don't stuff the webpages with keywords.
Avoid creating multiple pages, sub-domains that has duplicate content.
Avoid using door way pages.
Consider minimum usage of flash and frames in your websites


Search engine Optimization involves active practice of improving a website’s visibility by modifying the internal and external aspects and helping it to gain huge number of web traffic. Firms that render SEO Service in Canada can vary in their approach. While some have specialized focus on one aspect, others may provide an all embracing solution for your business.


Optimizing a web site thus requires expertise in many unique elements and the practitioners of SEO Service in Canada are surely in the broad league of providing the maximum online visibility to their clients.

Steve Wales works as an Internet Marketing Professional in Canada. His company renders top-notch SEO Service in Canada while adhering to the most ethical Search Engine Optimization techniques.