Seo Training In A Post Panda World

By Author: Dafne Gayle
Total Articles: 33
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Search engine prominence is one of the best ways to improve your business's visibility. When done correctly, it also has a fairly low cost of entry and helps benefit your site's reputation in your niche. SEO is typically outsourced to companies that aren't familiar with your business goals, but there are some firms who offer SEO training to your employees so that you can set up an in house operation. Here are some of the things that a training program should take into account. Any SEO training program should impart knowledge of how search engine ranking works. Here are some of the things that your employees should be aware of after any training program.

- Keyword Research - The choice of keywords is one of the most important factors necessary for success in the industry. Your company should understand how to identify keywords that are related to your business, likely to bring you buying customers, and have competition that you can realistically beat. Use adwords keyword tool on exact match to determine the correct search volumes for your keyword and use Google Insights and Google Trends to determine seasonal variations ...
... and historical data.

- On Site Optimization - You should understand where keywords should be placed on your site for maximum benefit. In particular, each keyword should be targeted by an individual page. The keyword should be in the title tag and in body content, but it shouldn't be stuffed with keywords or try to target too many kinds of keywords. Using synonyms is a great technique now that the Google panda and farmer algorithm changes are apparent. Pages should also contextually link to each other in a way that makes it clear to Google what each page is about.

- Off Site Optimization - Links indicate authority to search engines, and links from authoritative sources are even more powerful. Pagerank or Mozrank is great way of defining the authority of a site. A keyword rich link from a page and site that is related to your own target keyword is also ideal. The text of the link itself should contain the desired keyword or something similar, a halo keyword or synonym, if possible. Social networks, Google Search Plus Your World, Twitter Retweets and Facebook Likes are also becoming an important ranking signal.

SEO Strategies

- Knowing how the search engines work doesn't necessarily give you the knowledge necessary to boost your visibility. You also need a strategy.

- Creating Linkbait - You should understand something about how to craft a piece of content and promote it in a way that encourages prominent sites in your industry to link to the content.

- Networking - You must build relationships with influential people in your niche. This makes it much easier to obtain links to your site that matter.

- Social Media - Your SEO strategy should take into account the growing importance of social media and ways to use it to obtain traditional and non-traditional SEO benefit.

James Dinbar works as an online marketing executive at SEO Brighton. For SEO training in Brighton contact sales@seobrighton.com today.