Break Your Market Down Into Niches

By Author: Charen Smith
Total Articles: 25
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Most expert marketers would tell you that in order for you to have an effective marketing campaign for your business you need to find your own niche market. It means that you don't send your ad by an excellent quality color printing firm to just about anyone. Target marketing means focusing your attention on a particular niche market and then aiming your ad and your message to appeal to that particular group.

What works is to actually break down your market into niches. Not the other way around where you send your ad to everybody and fervently hoping that one of those recipients would have a need for your offer and call you immediately.

It's like trying to attract the attention of everybody in a major league park using a strong perfume. Because of its huge size, the chances of everybody sniffing your new perfume would be like second to none because by the time some of the spectators are able to smell it, the size of the park and the distance would have diluted it in the air. Not to mention that the people are so spread out that only a small fraction of the population might be able to get a sniff of your product.

So ...
... what do you do? You probably would have used so much quantity of your perfume just so you could reach many of the spectators. This means that you use a tremendous amount of your resources to accommodate a large population and yet you only touch a small number of your target.

It's the same with your marketing campaign. The disadvantage of trying to target a broader audience is that you are only able to attract a fraction of who can actually use your product. Not only are you spending much more by targeting everybody, you're also doing double time promoting your product to a lot of people who might not even have a need for your product or service.

A target niche allows you to provide the right message that is appropriate to your market. Your message would then be precise and focused to your niche that you would be able to answer their particular needs and wants. The more you focus on a particular niche market, the easier it is for you to satisfy their particular interests with the benefits you can provide.

So have you defined your target niche lately?

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