The Latest Trends From Mobile Marketing Companies

By Author: Madeleine Duke
Total Articles: 47
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You probably have a mobile phone, as does over 70% of the rest of the population. Businesses are getting smarter about how they are reaching out to their target demographics. The internet and email is not enough. Now they're using mobile marketing as well. There are many trends within mobile advertising that are becoming very popular.

Mobile marketing companies are getting more creative. They're using the height of technology to make it easier for companies to reach customers - even without having their mobile phone number. Having the mobile phone number helps, but it's not entirely necessary when the right techniques are used.

QR code marketing doesn't require a mobile phone number, though it can help to get it. QR codes are those graphic bar codes that people can scan with their camera phone and a special QR code reader app. What's inside the QR code is up to the business. Many times it leads the consumer to a sign-up page to get their information to join a mailing list.

Depending on how innovative the mobile marketing companies are, QR codes can be the best thing that's happened to a business. It's ...
... a way of interacting with consumers on a completely new level that many consumers enjoy. The QR code can provide a website link, a photo, text and any number of other things.

Restaurants are commonly found using QR code marketing in more than one way. They will use QR codes throughout the menu to provide photos of the entrees or reviews of what other diners have thought about a particular dish. The QR codes can also be used to sign up for a loyalty club at the table while diners wait for the food. The codes have even been placed throughout restaurants to provide diners with the ability to leave feedback when they're done with their meal.

There are a number of benefits to QR code marketing. The first is that it's very easy to implement. The barcode doesn't take up a lot of room and it can be printed in black and white, cutting down the cost of printing in color. It also allows for interaction, which engages a consumer and makes them want to come back for more. It's also capable of so much that the sky is virtually the limit.

Not all mobile marketing companies have implemented QR codes into their repertoire of services. It all depends on what a business is trying to achieve. The QR code only works within a certain demographic because the apps are for smart phones, not the standard cell phones that about 50% of the population is still using. The older demographics don't know what to do with a QR code and they don't have the right phone to do anything with it even if they did.

Mobile marketing is all based upon what a particular demographic is capable of. There are still ways to interact with people using their mobile phone but it involves knowing their cell phone number. This can be achieved through landing pages, traditional collection methods as well as asking for it at the register when they pay for their items.

Any business that is looking to expand into the younger demographic or increase business within the younger demographic needs to consider using mobile marketing strategies. They have proven to work over and over again, regardless of whether it's a QR code or a SMS text to the phone.

Find out more about mobile marketing companies. Get more information on mobile marketing and QR code marketing.