Blackberry Focus More On The Consumer Market

By Author: Harry Smith
Total Articles: 30
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BlackBerry has faced lots of various technical problems during last past days. Now the company new chief executive Thorsten Hein’s has decided that Research in Motion would focus more on the consumer’s part rather than the BlackBerry efforts. This new chief executive has taken the charge from Mike Lazaridis and Jim Balsillie and without any time he reassured the investors in a conference meeting that he would definitely changes the company image. He also said that the company has strong technology heritage and has achieved a top position among the other rival companies.


Now necessary steps would be taken by the company such as to be more consumer oriented and demand of the market which is very important for the growth of the company. In this present world about more than 75 million people are engaged in the services of BlackBerry and more than 55 million users are indulge in Blackberry Messenger. The company is positioned very well but had to perform well on consumer’s side especially in United States. Looking more on the consumer’s interest and marketing would bring a drastic change in the company image.


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... RIM also stated in December that the company has an inventory of large number of Playbook tablets even after deducting the prices in November. The company evolution from Blackberry OS to the QNX based operating system has proved that blackberry has lagged behind its rival mobile companies by launching various latest gadgets. In 2011 the smart phone maker Blackberry faces a big problem in network outages which badly affects the email deliverance worldwide. Moreover the company got threats from India, United Arab Emirates and many other countries for prohibiting the BlackBerry services if the company would not perform well in delivering the messages, emails and other data.
In December the shares of the company declined very rapidly which shows the company has loosen its top position from Apple as well as Android.

Heins also said that RIM would never come out with low feature handsets instead of that would make an attempt to launch innovative smart phones. Moreover he also said RIM would concentrate less on the innovative products instead of that would focus on other activities such as constructing prototypes. He confirmed that would license its most important BlackBerry 10 platform to some other hardware maker.
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AUTHOR:
Tom Broad is expert telecom adviser and he writes articles on mobile. Get the right information for mobile technology and we provides the best deals offers Blackberry Bold 9900 Contract and Blackberry Bold 9900 Pay Monthly. Thanks for visit- http://www.blackberryboldtouch9900deals.co.uk/