Large Format Printing - An Effective Advertising Size For Getting Your Message Across

By Author: Luke Hamer
Total Articles: 7
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Comic-Con International is America's biggest pop culture event. Each year in July, hundreds of people troop to the San Diego Convention Center to get a peek at the latest movies, upcoming television shows, and high-end collectibles. In addition, there are open panel discussions with creators, stars, and behind the scenes personnel of upcoming projects. What makes this event stand out are the trade show graphics that many of the booths use. Without these eye-catching materials, people would probably pass by without bothering to look.

When you are showcasing your wares at this large event, a large format printing style is the only way to go.

What is it?

Large format printing is printing that takes place on a huge scale. The biggest size can go as large as 82 feet (25m). Should you have an advertisement that has to reach a lot of people, this is the way to go. Posters, banners, wall graphics, window graphics, and floor adhesives are all done by using this method. Vinyl and canvas are the materials of choice. These are tough enough to stand up to the elements, in addition to prolonged wear and tear.

Its ...
... many uses

You could find many uses for large format printing. Besides conventions like San Diego Comic Con, retail stores use them indoors to highlight new products. Malls and museums likewise use these outdoors to advertise any upcoming sales or brand new exhibits. This advertising material is so adaptable that it can be used it just about anywhere. All you have to do is check the durability of the printing surface.

Why you need it

In the case of Comic Con exhibitors, trade show graphics are essential for reinforcing brands, drawing in attention, or pushing promotions. For a toy company that wants to push a new product, an eye-catching poster brings in eager collectors to visit their booth. A Hollywood studio, however, will display their logos using huge banners. These are large enough to catch the eye of people wandering around the convention hall.

What advertising materials use this format?

The most popular advertising materials you will find are posters and banners. With posters, there are many printing surface choices to choose from. Choose from paper, film, or card to print your designs. Protecting your posters is also not an issue. You are able to laminate the poster or protect it using a physical display. Keep in mind that that these posters can be used for only a short time.

Large outdoor banners use vinyl for extra durability. This allows for a longer lasting display period. Window graphics are another choice you could go with. These are used for any special promotions you may have. You will find these in a business, office, or shopping mall. With regards to floor adhesives, grocery stores utilize these as ads or directional signs.

How much it will it cost?

Large format printing costs will depend on several variables. Size is the most obvious consideration. Surface type will also affect the price you pay. In general, paper is far cheaper than vinyl. You really need to research on the Internet when searching for a business that does trade show graphics. There are some jobs that will need professional installation. Getting this will involve a separate fee.

Luke is interested in getting large format printing for their advertising materials and wants to talk to a reliable trade show graphics company.