What Is Data Marketing?

By Author: Abbey smith
Total Articles: 362
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Data marketing is the art of using what you know about your customers to sell more effectively to them. In other words, you take the data you hold about each customer and use it to market new products to them that you know they will be interested in buying.

Why Bother With Data Marketing?

There are many good reasons why you should take the time to look into data marketing and decide if your firm could benefit from using it. The first, and most important, reason is that you can get more sales for less effort. Because you can target your marketing, you will be far more effective.

For example, if you sell sports uniforms there is no point in sending marketing material for your new girl's tennis outfits to boys football clubs. The money you spend on printing out the flyer or brochure and posting it to the boy only sports clubs will generate you zero sales, so will be a complete waste of money.

Using data marketing effectively will help you to spot new trends whatever your industry is. If you see a trend early enough, you can get in at the ground floor, before your competitors become aware of the new trend ...
... and make the profit instead of you.

Why Use A Professional To Get You Started With Data Marketing?

Contained within your database of customers is a wealth of information, but unlocking it can be a challenge. The sheer volume of data you have to deal with is often overwhelming. To start with, that data may not be held in a database that you can easily make a copy of and manipulate.

The best way to get started with data marketing is to use a company who does nothing but this, day in day out. They have the software and tools to extract your data, cleanse it of any old or corrupt data and produce reports to help you to make your marketing more targeted. The best firms are able to produce reports to answer your specific questions, and will not limit you to just a set of standard reports.

Q Base has decades of data marketingexperience. They have the necessary tools and expertise to enable you to determine what your customers want before they know it themselves.