Isd Global Launches New Sonic Branding Initiative

By Author: Pritesh Bagwe
Total Articles: 30
Comment this article

New age Dubai based brand marketing consultancy Ideas Strategy Design Global (ISD Global) has created an additional vertical concept within its fold aimed purely at offering Sonic Branding services to brands seeking to stand out from the hustle and bustle. Sonic branding to put it simply is the aural equivalent of a brand's corporate or graphic identity with an audio dimension and personality embedded. Used judiciously, sonic branding can leave lasting positive memories in customers' mind just as the Intel Sting or McDonald’s ‘I’m Loving It’ or the ‘Zoom, Zoom, Zoom’ used by Mazda.

“Sensory Branding experts increasingly use sonic branding at every customer touch point where the potential client may be listening. From broadcast media to web-based communications, from the retail environment to custom cell phone rings, sonic branding picks up where the conventional advertising jingle signs off. Sensory branding is gaining in prominence and as branding techniques get more and more sophisticated and greatly influenced by NLP, the ear as a sensory organ to reach communication messages to prospects and customers ...
... will only grow manifold. Sonic brand can help your company reinforce its top of mind awareness and effectively brand even the shortest of sound enabled marketing interactions”, averred Pravin Ahir, Creative & Operations Director - Ideas Strategy Design Global.

"Since sound is such a powerful memory trigger and influences how customers respond to products and services, our challenge at ISD Global is to ensure that your sonic brand is memorable, meaning laden and distinct. Just as important, it needs to be inherently scalable, expandable enough to be woven into underscores for broadcast messaging when needed or distilled to its essence in the case of ring-tone use,” added Abhinav Sunil, Sonic Branding Architect, ISD Global.

"Touch points of consumption are changing dynamically be it for products & services or the media itself- so, every platform is an opportunity to drive home the UFP (what we call Unique Feelings Proposition @ ISD Global). Sonic branding is one such platform that brands just cannot afford to overlook if they have to meaningfully engage with fleet footed, spoilt for choice customers", concluded Mufaddal Joher, Art Director & New Media Head, ISD Global.

Through its various in house brand marketing models viz. 5C (Content, Conduit, Context leading to Customer & Commerce), CLAP (Customer Love Affair Program), UFP (Unique Feeling Proposition) and BEST (Brand Energy Stimulation Treatment), Ideas Strategy Design Global (ISD Global) helps brands realise their marketing, branding, advertising and customer acquisition objectives across a spectrum of global markets ranging from UAE to USA, UK/rest of Europe, Vietnam, India, Mauritius and beyond.
 
An immersive, innovative and inspiring engagement for brands to realise their marketing & corporate aspirations is what ISD Global brings to the table. Developing meaningful, compelling conversations with customers so that brands realise commerce at the intersection of conversation & strategy. Brand Strategy, Creative Brand communication, Brand Audit, Brand Re Engineering, Brand Launch, Brand Franchising, Brand Identity development, Brand Extensions, Mainstream Advertising, PR & Thought Leadership, Media Planning, Buying & Placement across global markets and media platforms including Television, Print, Radio, Outdoor/OOH, Online etc, Online Reputation Management, Social Media & Digital Marketing are some of the retinue of services that ISD Global offers under its pin to piano umbrella.
 
ISD Global's biggest strength is its worldwide team of more than 65 people allowing it to offer brand marketing services across a wide cross section of industry genres including Automobiles, FMCG, Banking & Financial Services, Real Estate, Consumer Electronics, Luxury & Lifestyle, Fashion & Jewellery, Education & Training, IT & IT services, Travel, Tourism, Hospitality, Food & Beverages, Healthcare, Media & Entertainment, Furniture & Interiors and Office Automation etc.

ISD Global also publishes a magazine called Brand Knew, as an extension of its competence in the branding & communication eco system. As the name indicates, the magazine provides a holistic perspective on the world of brands and branding. Its published in two versions- one a print edition and the other digital.