Web Design And Colour Appeal

By Author: General Manager
Total Articles: 5
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There is no one method and no fixed formula when it comes to selecting colour schemes when it comes to web design. But as we all know that colours are the most powerful form of communication. Colours have the potential to affect our emotions, perceptions and behavioural reactions too. Different colours have different effects too. Like Red and yellow are different and affects us differently than blue and green. Well, colour appeals are different for different people too. Not only people, different communities and different cultures have varied colour appeal. So, choice of colour scheme in web design is a crucial factor.
To top it, colours are associated with gender too. Like pink and purple are traditionally feminine colours. Black, brown and green are traditionally associated with men. When it comes to web design, it is important that you select the colour scheme to appeal to your target audience. Additionally understand that your web design appeals to the target audience. For example, teens would prefer a jazzy site, kids would love something that’s fun, and moms and housewives have a different taste, well a purely ...
... commercial site requires a professional colour scheme.
Here are a few tips to select appropriate colour scheme for your web design:
•If you are designing for a target audience that are mostly teens, ensure that your colours are bright and design is “cool”. Sophisticated graphics will play the trick. Including some latest software features a little pepped up to suit teenage tastes will work fine.

•While putting together a web design for kids, remember that, these are the ones’ that just love to do something “fun” on the internet. So, flashy colours with animations and eye catching graphics in your web design will definitely work. Well, you could add a feature to read out directions too. This will help them better navigate your website. So, here, flashy colours and vibrant graphics shall be your friend.

•Well, if your web design is for purely commercial sites, select colours and graphics with a professional touch, something that says – “we mean business”.

Well, colours and graphics you select will definitely help you create that first impression that you desire for your target audience. Ensure that you study well, do your homework, and then select the colour. There have been indications that certain cultures perceive some colours negatively. So, if you are designing a community website, ensure that you don’t offend anyone. The point we are arriving at is, research your colour scheme for your web design well to avoid the risk of any negative impact.
Overall, colour responses of different people, cultures, ages and genders are different. Colour has a very important place in the world of web design. It can definitely act as a catalyst in your internet marketing efforts to create a first impression for your visitors and make them want to return again for more. You then have the opportunity to convert them to valuable customers! Web design with the most apt colour selections gives a boost to your internet marketing efforts too!