Go For The Niche Markets

By Author: Ivan Cuxeva Jr
Total Articles: 782
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When it comes to online marketing strategies and brand building there are several factors that come into play, for instance the content needs to be attractive enough to keep visitors interested and wanting for more, the site should be highly relevant to it's main subject, it should set itself apart by creating a community of individuals who are able to share their ideas about the topic being discussed but besides usability the site needs to have an attractive design.

Have you ever come across an extremely useful site which was horribly designed? What was your impression, was the text properly formatted and easy to read? Was the design and navigation intuitive enough to keep you browsing from page to page among interesting topics? What about the colors, did you have a hard time reading the content because the site had a strong white background which hurt your eyes?

These are all factors a site owner needs to take in consideration when building a new site, especially a blog. The blogging platform, designed and coded in PHP was masterfully written by the helpful team at Wordpress, there are many blogging scripts ...
... available today but Wordpress comes on top because it is the most popular and easy to use. Blogs should provide information in a more friendly way, for instance static sites are often perceived as boring because the interaction factor is not there, people don't want something that stands still, especially not on the web where everything is in constant change.

Now that you have your blogging script in place it is now time to take on the most important marketing strategy, your design. You may not think it is an actual marketing strategy but a good Wordpress theme can help you build your brand, establish yourself within your niche, attract and keep visitors. As you may know colors have different effects on people, and that is precisely the fact theme designers take advantage in order to deliver highly attractive Wordpress skins.

The more attractive your blog design is, the more likely is your site to succeed even if the niche is highly competitive. If you do a little bit of research on the topic and compare the top sites on your niche you will see that most of them have good designs. People's choice is always logical, why would they choose to bookmark and visit a site which is hard to read/navigate when there is another which could provide less information but looks a lot better and is easier to browse? Put yourself in your visitor's shoes and take a good look at your site, ask yourself "is the site good enough to bookmark and share with friends?" Be honest with your answer, if your conclusion is that it isn't then you need to improve it, remember that you are competing with hundreds of thousands of blogs within your niche, use every single resource to set yourself apart and create a good impression.

Choosing the right Wordpress theme will allow you to tap into niche markets easier than using a generic theme, how is this possible you may ask? Simple, think how your blog would look like and how appealing it would be if you used the default "Kubrick" theme for a nature related blog; just how natural is the default theme? Do you think that using a professionally designed "nature theme" would be a better fit for such resource? Most people will undeniably agree that the right theme can help a site gain reputation and establish itself within the right niche.

Quote:

Sun Tzu said: "To ensure the safely of your position, hold only those positions that can not be attacked." In other word, even if you arrive at the "battlefield", all is not yet lost. You can still establish yourself if you could spot out a niche market. Choose the best wordpress theme related to your blog and you can still catch the boat.