Web Design Pennsylvania: Succeed On Facebook With The Help Of A Pa Web Design Company

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Web Design Pennsylvania: Custom Facebook Pages

If you don’t already have a Facebook page for your business, it’s not too late! Facebook pages help connect your fans and customers, and can help increase your site traffic. Facebook pages help advertise your business in several ways:

Friends of your fans may see when a fan “likes” your page.
Friends of your fans may notice your company as a “liked” page on the fan’s profile.
Facebook may suggest that friends of your fans “like” your page
Potential fans may see your sponsored ads
If a fan posts on your company’s wall, their friends may see

One interaction with your page can broadcast your company’s brand to a wide audience. This means lots of free advertising for minimal time and effort! You can set up a basic Facebook page in minutes, but to really make your company stand out, hire a PA web design company to customize your page. Search “Pepsi” or “Dunkin Donuts” on Facebook for examples of custom Facebook pages. On both of these pages, you’ll notice a “fan gate,” ...
... or a page that blocks you from viewing content until you “like” their page. Remember, “likes” are valuable—they help expand your audience. A service offering web design in Pennsylvania can help you set up a fan gate and landing page.

Web Design Pennsylvania: Fan Gates & Contests

Fan gates are more effective if you give potential fans a reason to “like” you. On Dunkin Donuts’ page, the fan gate currently blocks a contest page, and it reads: “Like us and let everyone know what you’re drinkin’ … Tell us for a chance to make your mug famous.” After liking the page, you can read the contest details. Contests work well, even for small businesses. Search “BowKay.com” on Facebook, and visit their “Win a Free Bouquet!” tab. This company chose not to use a fan gate, so they could include non-Facebook users in their contest. Even though they don’t force you to “like” them, this contest helped generate hundreds of “likes.”

You can work with your PA web design company to come up with an incentive for your fans to “like” your page. Along with contests, popular tactics include freebies, ebook downloads and coupons. Feel free to get creative! Search “Goat Milk Stuff” on Facebook to watch a unique “10 Reasons to ‘Like’ Our Page” video. Your PA web design company can help you create, host and program your fan gate and related pages.

Christen Ronchetti is a freelance writer for Pennsylvania Web Design. Boost your web presence with our affordable PA web design services. We combine visually appealing designs with Internet marketing techniques to help drive qualified traffic to your website, and generate a positive brand image for your company. To learn more about web design Pennsylvania, call us today!