Common Elements To Be Used In Real Estate Logo Design Process

By Author: Tammy Becker
Total Articles: 124
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Logos are a silent business communicator for they are always there to speak about your positive reputation to the world of viewers without any words. It is not merely a colorful representation of various objects and symbols but something more than that. It is a careful combination of different elements that not only comprehend each other but to the nature of a business as well.

When we say real estate logos design, we mean a brand mark which has an ability to communicate on behalf of their business to the world. It is not an overnight work for it requires an extensive research work about the latest logo design trends and competitor's brand mark to come up with something that is unique, enthralling and eye-catching.

If you will conduct a search on such corporate identities over internet then you will find certain common features in almost all of them which help in identifying the core nature of a business to its target market. As this business is all related to property, therefore, you ...
... will find all of them more technical and formal. Other notable ingredients are discussed below:

Color scheme commonly applied:

When it comes to colors, a graphic designer seeks to demonstrate more earth toned colors that are related to land, water and greenery. These colors also depend on the nature of the real estate business you are running. If the property is close to a beach or water then aqua would be more suitable for it. On the other hand, if its close to any land then brown would be the best choice for a designer. Muddy areas would call for sandy brown color while greenery points towards green. You won't find any other colors in these brand marks.

Moreover, if the company offers services for furniture as well then dark colors will be preferred by a graphic designer. All in all, it depends on the nature of work you are doing.

Common design elements used:

By now you must have envisaged what kind of work is preferred in these corporate identities. As indicated earlier, the design of these brand marks are usually formal and sophisticated. Moreover, the nature of a company also plays a vital role in the selection of design elements so that it doesn't look bad to the eyes and instantly reminds one of a particular real estate business.

Fonts preferred in them:

There is no style, glitz and glamour associated with these corporate identities rather it sometimes look boring to the eyes as well. Therefore, the use of fonts is generally bold to enhance the overall look of these real estate logo designs. As indicated earlier, it is preferred not to use over stylish fonts as it doesn't go with the nature of this particular business.

Therefore, the above told ideas are given to the readers so that they won't find it difficult when they want to go for a corporate identity for their real estate business. Furthermore, it will also give a rough idea on what are the common features used in these brand marks nowadays.