Label Printers Help Retailers Plan January Sales

By Author: Rachael william
Total Articles: 31
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Label printers could be the ideal investment for retailers over the holiday period, so that they have everything in place by New Year's Eve for the start of the January sales season.

Clear labelling can help shoppers to make quick decisions in the hectic atmosphere of the New Year sales, securing all-important extra revenue for the retailer.

For those who have leftover Christmas goods to clear, the January sales are an ideal time to lower prices and secure some last-minute purchases, reducing the quantity of goods that must be stored until next winter.

Label printers and Christmas products

Label printers can add eye-catching price reductions to the packaging of Christmas-specific products - and January is not too late to do so.

Recent figures from the high-street bank HSBC reveal that one in a hundred Britons do the majority of their Christmas shopping by the end of January.

With the population of the UK estimated at over 62 million, that equates to 620,000 shoppers of all ages who will be looking for festive gifts at the beginning of the new year.

Label printers and price cuts

Regardless ...
... of the nature of the product, label printers can make sure that price cuts are clearly visible to would-be shoppers browsing shelves stacked with sale items.

Adhesive labels placed over the original price can help to remove the potential for argument at the till, as well as displaying how much of a saving is being made.

Using the appropriate label printers, the sale price and total saving can be highlighted compared with the original price, adding to the sense of value felt by the buyer.

Label printers and inventory tracking

Label printers can also help with inventory tracking and stocktaking for retailers with large numbers of small, fast-moving goods.

Modern labels can include an RFID chip, which uses Radio Frequency Identification to detect when the relevant item passes close to a near-field communications scanner.

This can automate the counting of stock - and can potentially be used to alert the store's own buyers when the numbers of any one item begin to fall.

During the January sales, when items may be moving even more quickly than usual, that automation could save a lot of headaches for those tasked with keeping the shelves stocked.

Systems Print Media is one of the UK’s leading label and barcode specialists, offering an unrivalled range of label printers and accessories.