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Call Center Services Are More Than A Glorified Receptionist

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By Author: supriyo banerjee
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Many companies make the mistake of thinking that they simply need a receptionist to answer the phone in a professional sounding manner. However, the phone is still the lifeline of many companies. In order to maximize its potential you need more than just a warm body to politely greet customers. This is where call center services can come in handy.


Service Around the Clock


Gone are the days when people conducted their business from 9 to 5. The change in work shifts and the availability of cell phones make it possible for people to contact a business at any time of the day. If you are selling a product, or operate a service that could need attention at almost any time, then it is important to have knowledgeable people standing by whenever a call comes in. Since it is not really practical to hire an in-house person to work 24 hours a day, 7 days a week, it is a good idea to use call center services to fit these needs.


Fulfilling Phone Orders


Most companies would prefer to simply sell their goods online. The process is much simpler ...
... and faster. However, people have questions. They want to know how large an item is, how much does it weigh, can it be shipped to an odd location and on and on. While most companies will have a list of Frequently Asked Questions to help with some of these questions, there are still a large percentage of customers that want to talk to a live person and get a solid answer to their question. Having a team of trained agents ready to take calls and process orders can lead to a higher percentage of sales.


Calls to Customers


Call center services do not simply wait by the phone and hope for it to ring. They can also help with outbound calls. This can cover a wide range of items such as

customer reminders
follow-ups to make sure the product or service was satisfactory
conducting surveys to find out what customers like and dislike about the company
initiating a new sale with a repeat customer
Assembling Reports


One of the most important functions of call center services is to provide you, the client, with real-time data about your business. You can find out if a recent promotion lead to a significant increase in sales or if the new shipping vendor is actually getting the product to people on time. You can also see trends concerning when people buy from you and how much they buy. All of this data can help you focus more on the highly profitable areas of your company and correct any problems that may be hindering your future success.


If you depend on a large volume of calls to keep your business going then call center services could be a great boost to your company. Processing more orders, helping customers and gaining relevant data about your customer base can propel your company to the next level.

Larry Chandler is a freelance writer for Alert Communications a company offering call center service to clients all over the country. Check out their site to learn more about business answering service.

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