Outdoor Advertising In South Indian Cities!

By Author: TDI India
Total Articles: 28
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Are south Indian cities one of the hubs of outdoor advertising? Are OOH Ad campaigns a hit in the various south Indian cities? Let us have a brief idea about the outdoor advertising scenarios in South India from the perspective of three South Indian cities- Cochin, Coimbatore and Mangalore.
Advertising in Cochin
Cochin is one of the most visited South Indian cities. Exotic sun kissed beaches, historical forts, churches and museums- all these attract various visitors in the city. Advertising in Cochin is one of the bread and butter businesses for various locales in the city. Outdoor Advertising practices are also extensively carried on by various advertisers in the city. Airport Advertising is a famous OOH Avenue in Cochin. Various media owners expand their advertising expertise at Cochin Airport. Considering the frequent visit of tourists, advertising in Cochin is a successfully flourishing business. Various international and national brands make their presence in the city.
Coimbatore Outdoor Advertising
Coimbatore is the second largest city in the South Indian state of Tamil Nadu. Also a major hub ...
... of engineering and textile industry, Coimbatore is one of the industrialized Indian cities. The presence of various industrial units in the city provides added benefits for Advertising in Coimbatore. Coimbatore Outdoor Advertising is one of the famous avenues of brand promotion in the city. Key players in OOH domain exercise their advertising rights at Coimbatore Airport as well as through other OOH avenues in the city.
Mangalore Outdoor Advertising
Mangalore is the chief port city of Karnataka. Mangalore Outdoor Advertising practices are one of tha major businesses in the city. Brands that range from national to international make their presence in this South Indian city. The vibrant lifestyle of the city coupled with various trade opportunities have made the city one of the chosen destinations for various business activities amongst which advertising is one.
There are marked differences between outdoor advertising practices in South India and North India. Advertising in North India is a common practice for maximum number of brand owners. The same advertising practices also prevail in South India. However, the comparison is not apt when it comes to advertising practices in North and South India. Maybe it is the diversification in the cultural taste of people in both these regions; maybe it’s the norm of business activities, whatsoever, brand advertising never comes to a halt whether it’s in South or North India. The frequency may vary, but the same norms apply for every brand advertising campaign launched through any media.
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