Brochure Design And Some Key Concerns

By Author: Jason Aldein
Total Articles: 188
Comment this article

Brochure design may be of different kinds. Five types of brochures are prominent in the market scenario: Bi-fold Brochure Letter or A4 Size, Leaflet Letter or A4 Size, Bi-fold Brochure A3 Size, Tri fold brochure Design and Folder with Flap and Insert brochure type. Other formats also exist but they are not so popular. Mention may be made of Envelope with an enveloped designed.

Success of a trade or business highly depends on its quality of communication with the mass to provide greater detail of products or services offered or even about an organization. However, brochures work as a representative of your business. Therefore leading designing companies offer custom brochure design service. Before designing a brochure it is important to identify how that particular brochure will be introduced. Only after deciding upon its function the designer will be able to consider other aspects such as, size and shape of the brochure, style of writing contents, preferred colors to be used, etc. All these considerations are included in a custom brochure design.

Brochures are used to fulfill various purposes in a business. Brochure ...
... may be distributed among potential clients or customers a reaction to inquiries. Check out brochures are kept on display in a waiting zone or near cash counters with a purpose to educate people about products or services or some significant promotions of a company. Leave behind brochure are generally left behind once a business meeting or a seminar or a presentation is over. Brochures are also use to serve the purpose of direct advertising campaign via mail. And finally brochures are used as direct marketing tools. These brochures are almost similar to leave behind type.

Brochure printing may not seem to be able to outdo the Web in popularity today but are still adapted by many as one of the best marketing strategies ever. In fact there is hardly any business owner who has not opted for a tri fold brochure design or any kind of color brochure in the arsenal. Print brochures are familiar sights when it’s all about marketing one’s trade. Brochures are no longer classified as mere collateral related only to sells. This suggests that there has been witnessed a drastic change in the role of a brochure. It is not only a marketing tool but an answer to every possible query about your business. It is above all informative and more importantly works as a representative of message or idea to target customers. All these aspects make sense of brochure marketing.

Things on which a designer and the client need to concentrate before a brochure design include:

• How much informative will be the brochure
• The purpose of the brochure
• Bleed considerations
• Brochure type: size and format
• Whether the brochure will be used as direct mail component
• Image sorting
• Color specifications (if any)

About the Author- Jason Aldein Works in a reputed brochure design company. He has authored a huge number of articles on tri fold brochure design.