Internet Marketing Guidebook For Golf Marketing Part 1 Of 5

By Author: ICP Today
Total Articles: 17
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The first step toward ensuring that your club marketing efforts are really working to increase memberships and revenue for your golf course or private club is to evaluate the effectiveness of your web site. After all, this is the first thing many potential members will see when they meet you for the first time on the web. Therefore, it’s important that you make a good first impression. Here are a few things you can do to make sure that your course or club’s web page is serving your Golf Marketing campaign well.

• Use a simple design.
When you’re building your web page for your golf course or private club, it’s easy to get caught up in all the bells and whistles of this aspect of your club marketing campaign. You may feel the urge to use fancy fonts, bold colors, and other such accessories, but it is actually best to resist this temptation. Since most users only spend a few seconds at best on a new site, your golf marketing efforts would be best served by a simple design that eliminates distractions and allows your web visitor to get to the meat ...
... of your club marketing message quickly and easily. In addition, you’ll want to use a simple font that is easy to read and colors that are not overly stimulating.

• Communicate casually and effectively.
The content on your web site is just as important as the web site design. You want to make sure that you set the right tone for your online golf marketing presence. You can do this by writing web content that is informative, but not overly technical or formal (aka boring). On the other hand, be sure that you also communicate the message that you and your staff are friendly and knowledgeable. Another great way to create content that enhances your club marketingefforts is to break it up into small paragraphs or bullet points that are easier for your web visitors to read or scan than long paragraphs.

• Let your users get to know you.
Perhaps the most important thing you can accomplish on your course or club’s web site is to allow your visitors the opportunity to get to know you better. You can do this by adding an “About Us” page that introduces your visitors to the staff at your golf course or private club. Consider adding pictures to the page so that potential members can connect a face or two to your course or club. This will not only help them remember you, but add a compelling personal touch to your site as well. Of course, you should also be sure that you provide visitors a way to easily contact you via email or through a contact form on your site.

Remember that your course or club’s web site is the virtual face of your golf marketing campaign, so it’s important not to neglect it. To find out more about how to use your web site to increase the effectiveness of your club marketing efforts, visit www.icptoday.com or call 866-636-6789.