Designing Effective Sales Pages

By Author: James Anderson
Total Articles: 56
Comment this article

The idea of creating a sales page is itself amazing and the thought of designing an effective sales page is rather startling and stunning. Yes! A sales page is such an important element in conveying your business to your target audience. A potential customer lands on a sales page by clicking an advertisement or through an email link talking about a particular product or a specific service. Sales pages are also called as landing pages in certain circumstances. It might not be true always as the page landed by a visitor when an advertisement is clicked is known as a landing page but a sales page might be a landing page or a page that arrives after reading through a landing page. An effectual sales page has the potential to convert your visitors as your reliable customers. To make it effectual you must always check on certain ‘must have’ features that can spread the essence and elegance of your business.

A paramount sales page is one that has an attention-grabbing headline, exceptionally crafted sales copy, precise and well-organized call-to-action like buy now/click here, picture-perfect photos and graphics of the ...
... products with high quality, defined video content if necessary and a totally appeasing look and feel. You can use your one time created template for your various products with the pertinent product description. Having your own sales page helps you in reaching the hearts of the customers directly about their required/dearest products or services instead of forcing them to go through your whole website, distracting their thoughts and reducing the rate of successful conversion. Your sales pages can be designed effectively with the following tips:

Express Your Credibility: Credibility is a magical term that touches the customers emotionally and instills their trust on your products/services and the whole brand as well. This factor should be brought in at the beginning of the sales page and will definitely contribute in making your potential customers stay for a longer duration on your sales page. Few things that have a say in building trustworthiness of the customers is using exact numbers instead of ballpark figures, elucidating the test results of the product when necessary, bringing out your proficiency and qualifications relevant to the product, presenting the customer with testimonials explaining the true results of your products with the name and company, proving your real existence by giving your contact information, displaying the endorsements, and if possible don’t fail to quote positive reviews from magazines, newspapers or blogs if any.

Simple Navigation: No one will be interested in wasting their time. The quality of valuing your customer’s time will certainly guide in attaining your business objectives at the earliest. Using simple navigation is the best sign to satisfy and educate the potential customers within fewer clicks.

Bulleting the Product Feature: Remember that your sales page is just a scanning of your exact products for sale and you don’t need to draft a story that might irritate your visitors. Be precise and accurate in explaining the product feature. The best idea to make your sales page appealing and to highlight the product feature is to present the attributes of your product in a bulleted format. It helps in itemizing the benefits of the product and is very easy to look into.

Step-by-step Directions: It is always good to go with a chore, right from the scratch. Just think that your potential customer is a newcomer to this online purchasing domain. So keep in mind to guide him by giving simple and clear step-by-step directions right from the process of ordering your product till the choice of the right payment method. This will surely boost the confidence of the customers who are totally new to such web purchases. If necessary you can also edify them with screenshots of the process.

Free Trial: Free trial is a wise choice in attracting the attention of the visitors especially in businesses dealing with software. Such a free trial option will educate the user about the software and it is the foremost thing expected by the potential buyers. You don’t need to provide the full version to build their hope instead a trial version is more than enough to convey your ideas rightly.

Bonus: Bonus is the rejoicing phrase in the customer’s world. Yes! It is always prudent to give something extra along with the key product. This bonus item increases the value of the main item and most of the purchases are often influenced by such bonus things. The bonus item need not be pricey or expensive to astonish your customers whereas it can even be a simple product that is relevant and adds value to your core produce.

These tips can really help you in creating the most powerful sales pages you have ever fashioned.

Author Bio:

Forix is a Website Design Portland company offering web design and development services. The Portland Web Design is highly experienced in design of informational & Ecommerce websites Portland for small businesses and startups. Call toll free 1-800-818-2361 for details today!