Search Engine Optimization Techniques – A Line Between Black Hat & White Hat

By Author: Deepa Sharma
Total Articles: 15
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Search Engine Optimization technique has always been an evolving subject. It is well known that SEO techniques are divided into three major categories i.e. White Hat SEO technique, Grey Hat SEO technique and Black Hat SEO technique. Likewise, sometime a SEO Company depending on its SEO techniques is tagged with name like White Hat SEO Company or Black Hat SEO Company. Now glance thru the article to know more about them.

We all know that Search Engine Optimization is a tree with three main branches sub-divided into large number of ON-Page and Off-Page services. Depending on the strategies implemented, SEO techniques are partitioned into White Hat SEO techniques, Grey Hat SEO techniques and Black Hat SEO techniques. However, since the Black Hat SEO techniques are banned by major search engines, SEO companies has to strictly adhere with the White Hat Search Engine optimization techniques for acquiring traffic, High SERPs of their websites.

Normally White hat SEO Companies adheres to the guidelines set by major search engines. White Hat search engine optimization techniques are those which are legal and lay no harm ...
... to the websites or their rankings. A White Hat SEO Company stays away from Black Hat SEO techniques and utilizes ethical SEO strategies to acquire traffic & higher search engine ranking positions for their client websites. It is worth mentioning that White Hat techniques are quite tedious to maintain as search engines consistently change the rules and company has to stay update on regular basis. White Hat techniques comprises of ethical techniques like link building, genuine blog comment & forum posting. A White Hat SEO Company usually avoids strategies which can ban their client’s website or do any harm to them. Needless to say, White Hat Search Engine Optimization techniques are not easy to implement and are prone to change on sudden notice. That’s why it takes lot of concentration while implementing White Hat SEO.

In comparison with White Hat techniques, the Black Hat Search Engine Optimization techniques includes all type of marketing tactics & strategies which can acquire top SERPs for the website, even if it costs to a complete ban. No doubt, implementation of Black Hat strategies helps in getting best results in relatively low time period; the risk of site being banned by search engines always stays over head. The main idea of executing this type of SEO technique is to avoid getting ban while breaking guidelines set by search engines. A black Hat SEO Company normally implements tactics like hidden text, cloaking, buying links and much more. It is often termed as illegal SEO technique which stays on the winning podium till the time it is not detected.

The SEO technique which stays between White Hat SEO and Black Hat SEO are known as Grey hat SEO techniques. It comprises of techniques which assist in twisting the guidelines but not cross them. A Grey hat SEO Company tries to get the required results in less time without putting the website on the risk of getting banned. Gray hat SEOs keep on searching for ways between ethical and un-ethical lines so as to mark their way out harmlessly.

It is often said that a white Hat SEO Company often utilizes Grey Hat SEO techniques but always play safe.

Article is written by Sr. content writer Deepa Sharma, working with Seo Company Indiawhich always believe in quality seo work. SEOSoftechindia offers only white hat seo services like link building, article submission, directory, related blog, forums and social media optimization services etc for clients websites.
A company seosoftechindia offers seo services like link building, Article submission, directory, blog and forum posting. View more information at http://www.seosoftechindia.com/.