Email Guts - The Innards Of An Effective Email Marketing Message

By Author: Kimberly Clay
Total Articles: 113
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In terms of their success as effective marketing tools, the composition of email messages is more important than ever. With the mountain of email that's launched into cyberspace these days, it's becoming increasingly difficult for marketers to get their messages delivered, opened and read by prospects and customers. The success and effectiveness of email marketing campaigns, whether large or small, essentially comes down to one factor: the message. If the message is not properly developed, nothing else matters.

Offered here are some tips for creating email marketing messages with the best chance of reaching, and being read by, your target audience.

Great Subject Line - Just as using the wrong key to unlock a treasure chest will leave you flat broke, failing to create a great subject line for your email will have much the same effect. Absent a dynamic subject line, there's at least a 90% chance (in my humble estimation) that your email will NOT be opened, and will be immediately deleted.

I cannot over-emphasize this one point. You must have a subject line that captures your reader's ...
... attention, arouses interest, and compels them to open and read your message. No small feat. Unfortunately, too many marketers choose their subject heading almost as an afterthought, when in truth, this one line is arguably the most important portion of your message.

It is worth every minute of time, and your utmost effort to craft a suitable subject line for your email. Accomplished correctly and consistently, this one element can put you light-years ahead of your competition.

Engaging First Paragraph - After your subject line, this section is the next most-important portion of your email message. Many readers never make it beyond the first two or three sentences of an email. You'll lose them if you can't give them a reason to read further, and hint or demonstrate that what's to come will be of great interest or benefit to them.

The copy developed within this paragraph should be the

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About the Author:

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Kimberly Clay is a successful business woman with over twenty
years of experience and success to her credit. She is an online
entrepreneur with a passion for educating and helping others to
develop online success and create wealth. For more information,
visit her website at http://www.GetMyWealthNow.com or her blog
at http://www.blog.GetMyWealthNow.com