Advansys Reviews- Importance Of Meta Description Tags

By Author: Seojunkies
Total Articles: 34
Comment this article

HTML attributes called Meta Descriptions tags extend brief and concise explanations to your webpage content and are used extensively by search engines to display preview snippets. Even though they don’t really factor into Google’s ranking algorithms but they still come in handy in your overall SEO strategy. Meta descriptions are the first piece of information that your visitor will see when they search for something your website has to offer. They act has an advert and hence should be given utmost importance.

These tags influence the likelihood that a person will actually click on search engine results page and visit your site. The three important ways that make them an integral part of your search engine optimisation campaign are:
• They are used as a means of descriptions of your webpage when they show up in the search results.
• When extended sitelinks show up, they are used as descriptions for your webpage.
• In social media marketing links like Facebook and Google+ they are used as default descriptions.
Since search engines shows these as snippets of the text that appears with ...
... the page title element and URL SERPs, having a well optimised meta description tag can tremendously improve your click through rate when your URL is show in the search engine results pages.

SEO Junkies use key search engine optimisation techniques that as follows:
• Meta description will only contain one or two sentences.
• The description will not be misguiding and will accurately describe the content of the page, so that you don’t get bounce rates.
• It will have a clear and strong call to action to get your visitors makes them do what you want them to do.
• Meta description tag will at the most contain somewhere around 145 to 150 characters as they are the maximum number of characters that can be typically displayed at Yahoo and Google.
• They will avoid short descriptions as search engines will not display meta descriptions if they are too short.
• They will incorporate targeted keyword phrases from the title of the page into the tag without stuffing it, as stuffing will lead to getting penalised by the search engines. Using keywords will not only help your URL rank, but also increases the chance of your meta description be shown more often as the snippets in the Google SERPs.

SEO Junkies can help you write effective search engine optimised meta description tags and much more contact them at (Advansys Limited) Building 4 Millars Brook Molly Millars Lane Wokingham Berkshire RG41 2AD Telephone: 0845 373 0595 Fax: 0845 838 2701 sales@seojunkies.com