Single Customer View

By Author: Abbey smith
Total Articles: 353
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If you have a business that sells products to customers you know just how difficult it is to keep track of each customer and what you are doing for them. Fortunately, there is an easy way to do it and that is to use a piece of software called Single Customer View or SCV.

What Article Single Customer View Does
Single Customer View allows you enter the details of each of your customers into a simple to use database system. You not only note who they are and what you have sold to them you can include details of the progress of each order. However, the real strength of the software is that it allows you to take that basic information and identify relationships between them.

It means that you can look at an organisation you sell to who has multiple locations and see instantly who you dealt with at each location. You can see what you sold to the organisation as a whole and who within that organisation bought that product or service from you. This means that you can target your future marketing for that organisation or company at the person who actually makes the procurement decisions for the product or service ...
... you are offering.

You can keep a record of each contact with customers, to see what marketing techniques you have used and which products or services you have already offered that particular client. This helps you to uncover which marketing techniques work with each client and what kinds of products they are really interested in. You can then focus future marketing to be more effective and not waste time repeatedly trying to sell them something they are not interested in.

This powerful software allows you to select who you send a specific email to. It also allows your customers to update their contact details on-line. When they do so your database is automatically updated without the need for you to type in their new details saving you a great deal of time.

Single Customer View is designed to save your marketing team time. Using it will help your sales team to be more targeted and effective.

To learn more about Single Customer View and what it can do for you visit QBase. They sell a range of innovative software designed for businesses.