Don't Be Left Out: Components Of Video Marketing To Help Your Company

By Author: Brodie Sadlier
Total Articles: 9
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We have tackled the advantages video marketing can give to your business. Let’s have a quick recap of the advantages: the first advantage is video gets ranked faster on the search engines, second, it is more appealing to the viewer, third advantage is it jives well with social media and lastly it is the most inexpensive option amongst all marketing strategies.

Now, in this article, I would like to give you the list of the factors video marketing can contribute to help your business get the boost it needs. You might be thinking it is just the same as the advantages we have, but it’s not. Here’s the list and I hope you can take note of these important factors, most especially if you are planning to include video marketing as an option to advertise your products and services.

What are the factors:

Factor 1 - Video marketing sends the message to your audience as quickly as possible

And this is true, we are all aware of it. Isn’t it natural to us that once we’re searching for something, we turn on the PC and look to Google to find the answers? You’ll soon find an article related to what you ...
... are looking for, read through it and you’ll be expecting to understand and absorb everything. But we have to take in mind not all people are willing to read those articles. Most especially articles with 1000 plus words. So what will your audience do? They will go to YouTube and find an interesting video that can answer their question, and presto! They will get the information in the quickest way possible.

Factor 2 - It can be watched by all ages

One disadvantage of article marketing is it is not suitable for everyone. What I mean is we have to admit not everyone in this world can read. So I think and I believe the second factor an online video has is it can be suitable for all ages. Old men and women, as well as young kids can watch it and can easily understand the message because they have seen someone demonstrating the product or the services.

Factor 3 - It decreases your website’s bounce rate

Let’s have a quick definition of bounce rate: it represents the percentage of the visitors who enters a specific website and eventually “bounce” (left the page immediately) without even checking what else is there on your website. What exactly does it mean to decrease a website’s bounce rate by means of a video? For example, a video that plays on continuously without buffing or slow loading will make your visitors stay on a bit longer than usual. The quality of your video will help decrease bounce rate of your web site.

Factor 4 - It increases your business’ credibility

When a company has advertised many videos and all the people are aware of those, the company will gain more credibility and branding. If you are a customer and you are looking for a clothing company and your friends are telling you to try out this brand, but you are not aware of the brand name, are you going to buy from the shop at all? I bet not. It is because you are not sure of the credibility and the quality of these products. A customer will usually go and try the products and services of a business if, and only if, they are aware of how great and credible a company is. So, I should say it’s another factor to increase a company’s credibility.

One of the best and fastest ways to market your business is through video marketing. The growing industry of video marketing is something business owners should take advantage of. It can be easy on the pocket or it can be as costly if you want more features on your video. The most important take away from this article is - don’t be left behind, take advantage of video marketing today!

Mojo Video Marketing provides quality web marketing services with a focus on Online Video Marketing.