Why Your Website Is Not Converting Leads: How Web Design In Pennsylvania Can Help

By Author: Erica Ronchetti
Total Articles: 738
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As web designers in Pennsylvania, we encounter many websites that are beautiful but do not convert leads or get a substantial volume of traffic. We’d like to share a few basic web page design and optimization tips that will help web traffic flow to your website. Better yet, work with a company that specializes in both web design in Pennsylvania and Internet marketing and SEO.

The following reasons are the most common reasons your site may not be receiving visitors or converting visitors into customers—follow these simple steps to fix problems you may be encountering.

No call to action—or an unclear call to action. When your web designer creates a focused call to action, your potential customers will be performing what you want them to do onsite. Make sure that your page is clear, simple in terminology, and uncluttered with a straightforward call to action. Or you can choose to use multiple calls to action—a “try it free for 30 days” button, a prominently displayed phone number, and plainly display the product benefits. “View testimonials”, “take a quick tour” are also ...
... effective.
You’ve got a homepage with minimal content, Flash, and nothing to guide users deeper into the site. Visitors may have no idea what your company does or what they should do.
No one can find your site. If you don’t optimize your website before submitting it to search engines, don’t expect to be found. Your SEO company can hemp decide which important keywords searchers will use when looking for your products or services.
Be unique and differentiate yourself—are you showing visitors a personality behind your website or are you falling into the “strictly business” category? You’ll need to work with your web design Pennsylvania company to come up with a personal touch to add dimension to your website.
Your website is completely static and looks like a brochure. Visitors are turned off by sites that don’t seem relevant, timely, up to date.
Take the time to create a compelling “About Us” page – this should include an effective company bio – include testimonials, your customer service reputation. If others are willing to vouch for you and have had a good experience with your business, share this on your About Us page.
Have your web designer add social media and social networking buttons – these will help to boost both accountability and “likeability” – this just serves as another way for customers and people to get in touch with you if they have a question or issue with your service or product. Having your designer add a blog onsite will also help people feel more comfortable with your business—a blog is also great for SEO as well.

Erica Ronchetti works for Pennsylvania Website Design, a Pennsylvania web design company. If you have an interest in web design Pennsylvania or would like to learn more about design, PAWD would be happy to provide more information.