We Will Return To Our Regular Scheduled Programming After This Brief Pop Up Display Message

By Author: traders
Total Articles: 31
Comment this article

As we continue our treatise on selecting an exhibit and preparing to help ensure a good return on investment from your selected Tradeshows; I would like to cover one of the categories that ExhibitTrader.com specializes in: Pop-Up Displays. When it comes to exhibits; they are the portable of the portables. Using an accordion style frame to go from small to large (hence the name Pop Up Display) in minutes, they are then covered with magnetic-backed fabrics or panels. They setup/breakdown quick and easy; and can make quite an impression at marketing events. Pop-up displays come in 10, 20, or 30 foot sizes having either a straight or curved backwall, which can be fabric or graphic covered. Specialty categories include island, fabric-tension and Xpressions styles.
An island Pop Up Display can be designed with multi-sided backwalls to sit in the middle of your booth space; podiums/counters are then placed in front of each side, allowing you to have multiple, oriented “faces” in one exhibit. Fabric tension - a rapidly growing trend - set up quickly by ...
... stretching an attached fitted fabric cover – printed with your artwork – over a lightweight frame. Often called “hop-ups”, the result is a clean, modern look for your brand and message. Xpressions, the ultimate in frame-graphic technology, has a very lightweight frame that is shipped with the fabric graphic skins fully attached, making your display set up a breeze. No tools or event labor is required. Having twelve frame options; integrated graphics; and infinite configuration possibilities; Xpressions offer you a 3-D playground to create dramatic effects for a truly unique display that will make lasting impressions. (They are one of the hottest new display options on the market!)
Dating back almost three decades, pop-up/portable displays have a growth history that doesn’t appear to be slowing down anytime soon. Why have they proven so popular and effective? For you newcomers to the tradeshow industry, let’s look back at a little history to answer that question. The President of EXHIBITTRADER2.com, Ray C. Rogowicz, gives us a little insight into exhibit archives, “Heralding from the large, custom and expensive custom trade show exhibit world, ‘blue-chip exhibits' were second nature to me. For large tradeshows and conventions, what we did was analogous to erecting entire rooms of a house-including kitchen and bath-for clients. The set-up time began days and in some cases, weeks before the show opened. The freight was heavy; the exhibits were complicated; and the labor hard, long and intense. Companies required large marketing budgets to compete with exhibiting competitors. The initial construction of a custom built exhibit is only the beginning of the cost involved with such; add storage, shipping, installation/dismantling labor, and the resultant price tag often left many small to medium size companies out of the mix. If they did participate, their smaller exhibits were often dwarfed by the power houses. Necessity being the mother of invention, portable exhibits invaded the tradeshow industry market and changed all that.
From fabric tension pop-ups, starting at around $600.00, to 20’ specialty pop-ups, approaching $15,000.00; there is a vast exhibiting clientele that can stretch a tight marketing budget within this category of exhibits. ExhibitTrader.com carries a large line of these versatile marketing tools-both budget friendly, imported models and more durable, made in the USA models-along with a wide variety of optional accessories for them. Check them out when you have time.