Can Twitter’s Web Analytics Help Your Business?

By Author: Jason Aldein
Total Articles: 188
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It is nearly impossible for any website to woo and sustain viewers in the long run without help of effective SEO strategies. Whether it is a personal website or a full-fledged business portal, every website needs implementation and updating of SEO measures to stay ahead in the race. That explains why SEO firms are always updating their strategies and packages for client websites these days. Interestingly, the strategies of a SEO company India can also get affected by emerging technology trends and apps. For instance, millions of websites affected by Google’s Panda update are now busy rethinking about their future SEO measures. Social media sites also have a significant impact on SEO strategies. Facebook, a widely used social media service, is now being used effectively by thousands of companies online to promote their products and services.

Twitter, a popular micro blogging platform, is hogging headlines after unveiling its much touted Web Analytics service. The company unveiled this service on Tuesday at TechCrunch Disrupt conference. In coming days this technology will be made available to a wider audience, according ...
... to Twitter. For an Indian SEO Company developing packages for its clients, this comes as an important development. In fact, any SEO firm relying on social media integration cannot afford to ignore this tool. Details of the tools are explained at Twitter official blog.

Web development and SEO experts are divided in their opinion regarding what kind of impact this tool will have on existing SEO measures. However, this tool will enable businesses to evaluate their presence on micro blogging platform.

• Online business owners can now see what amount of content is being shared across Twitter, courtesy this tool. This tool shows Twitter usage details that were impossible to get before its advent. From now onwards, website owners will be able to know users who share their site content.
• Web site owners can also see the volume of traffic sent to their site via Twitter with this analytics tool.
• They can also estimate usefulness of their tweet button integration properly. Previously, this required usage of third-party plug-ins.

Twitter has said on its part that this new service was developed after they acquired BackType earlier this year. Even though industry veterans are divided over its final effectiveness, it can be assumed that Twitter’s Web Analytics service may become as integral to a web site as Google Analytics presently is. So far, SEO experts grudged about Twitter that it is not much trackable. With this new tool, there will be no place for this complaint any more.

With the aid of this tool, online marketers will be able to assure their clients that site traffic is not coming from bot accounts, which may lower search engine ranking. Companies can now track their Twitter endeavour with this tool. Hopefully, online businesses will wake up to the possibility of this tool and use it for analysing their site traffic. With this tool, Twitter can be used more effectively at Enterprise level in near future.

About the Author- Jason Aldein works in a SEO company India. He has authored a number of articles on Indian SEO Company.