Common Misconceptions On Commercial Printing

By Author: Kaitlyn Miller
Total Articles: 100
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There are just some times when commercial printing customers take the wrong approach to the trade. Usually, these times are due to some basic misconceptions that would convince people to do things that they would not normally do. Proper knowledge and information gathering are the best ways to avoid this, so if you are a prospective commercial printing customer, read on and find out more about the commercial printing industry. By the end of this article, you should have already banished the commonly held misconceptions on commercial printing and become a wiser commercial printing customer who knows what he is doing.

Misplaced trust in a commercial printer. What usually happens is that commercial printing customers paint the wrong picture in their heads about what different commercial printing companies can and cannot actually do. Either a customer trusts a commercial printer which cannot really handle his printing requests, or at the other end of the scale, a customer does not believe that a printer can perform well enough, even though it can. One common thing that happens is that a commercial printing customer believes ...
... that all printers are all equally capable—or incapable—and simply choose the nearest or the cheapest one. You think all commercial printers are the same? They are not.

Cheapest: poorest quality; Most expensive: best quality. I am not entirely sure how people continue to believe this, but surprise surprise, a commercial printing company’s costs does not translate proportionally to the quality of service. How much a commercial printer will actually charge you is dependent on a culmination of different factors and reasons, which means that the additional charge you are getting is not necessarily a quality upgrade. You may just be paying for other hidden fees that you are not aware of. At the same time, do not disregard a commercial printer entirely just because it offers cheap rates. In the end, it will all boil down to a matter of commercial printing skill and most experienced companies will usually be the best.

Overindulgence on overnight jobs. For one reason or another, some customers seem to enjoy waiting until the last minute before having their print jobs produced. If you have some time to prepare your prints before approaching your commercial printer, there is absolutely no reason why should opt for the overnight delivery. Not only is it more expensive, but it is also riskier and more dangerous because you never know when a printer will not be able to handle your request for one reason or another. Do not be lazy with your commercial printing requests, because this will come at your expense in the end.

It is high time to banish all those misconceptions about commercial printing that you have collected for all those years you have been a customer. You would find that you would be able to obtain the best results when you are thinking clearly and are able to see your commercial printer as it is: a business entity with the printing equipment you need. It is easier to drive sober than drunk with misconception.

For more information, you can visit this page on Commercial Printing