Press Release: Vital To A Music Distribution’s Business Model For Promoting And Selling Music Online

By Author: Javan
Total Articles: 11
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Music distribution starts with an artist or band worth promoting. But it continues to flourish when it’s based on a well-written and brilliantly packaged Press Release. Music distribution cannot work without it – it’s the first piece of reference that launches the careers of unknown music artists. A press release is the blueprint for every music distribution activity. Once you know what to put in a press release, music distribution starts working which gives way to music promotion and ultimately, selling your music online.

What is a Press Release?
This is a written communication which introduces, announces, or highlights an artist, an artist’s latest album/single, concert tour, or achievement. A press release is given to traditional (newspapers, magazines, TV, radio) and new (music websites, blogs) media, so they can write up a feature or review. A press release is a vital component of a music distribution agency’s business model.

When you write a press release, never forget to include the following:

1. Headline
Create an eye-catching headline. This also includes the name of the music ...
... artist/album/track you would like to push.

2. Introduction
The basic what, who, when, where, and how relating to a music artist. Include release dates and pertinent event information. Make sure it’s not out of date.

3. Body
This is where you feature a music artist’s history, background, influences, et cetera. Make the details sound compelling enough that reader interest is piqued.

4. Media contact information
This is the mandatory section that states from which record label or music management a music artist belongs to. You must put the name, phone number, email address, mailing address, media links, or any other contact information for the PR or contact person.

On writing a press release, here are some tips:

1. Provide photos.
Media outlets are not fans of researching images to accompany articles they write. Let them use photos that you’ve given them; not only is it easier for everyone, it also saves time. This also eliminates the possibility of attaching the wrong image to a music artist.

2. List down practical information.
Hype is a good thing – as long as it’s used sparingly. What media outlets want is a list of an artist’s background, influences, achievements, and plans for the future. You can’t hype too much or backlash will ensue.

3. Cater to your market.
Send your press release to media outlets or writers that are adept at the genre of music the artist is making.

4. Remember: the music industry is a small world after all.
Being polite is key. Say no to badmouthing, yelling, or negativity. You will find yourself working with the same people over and over again.

For music distribution to work even further, choose an aggregator that has a reach of over 600 retailers and mobile partners across 100 countries.

For more information about Music Distribution, please visit:jmddistribution.com