Do's And Don'ts When Hiring Voice Over Talent

By Author: Terry Daniel
Total Articles: 46
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From TV commercials and radio-ads, locating the right voice over talent for your marketing and brand is an essential part of your marketing efforts. Voice overs play a role in educating, persuading, entertaining, and creating interest from your market. No matter what type of message or ads you are looking to promote, a voice over artist can assist you in creating just the high-impact message you want.

Locating the right fit for your voice over artist is essential in today's competitive market; you must create a marketing message that jives with your customers and ensures that your business stands above the competition. The process of hiring might be slow, but working with a voice over talent agent can make it easier to find the right fit. Still, there are many ways to track down someone who can help develop the right marketing message you need. These are some simple do's and don'ts when hiring a voice artist for your marketing campaign.

Do ask for references. Learning how the voice over talent has been with other customers and clients can supply some insights on how well they may fit with your business ...
... objectives.

Don't just listen to the one sample. Request at least 3-5 different samples that demonstrate how flexible and adaptable the voice over artist may be. Professional voice artists should be able to deliver a bunch of voice talents and customize their voice to meet the needs of your desired communication.

Do expect to have more than the initial interview. The initial interview may just be to cover the person's qualifications and discover more about their background. The 2nd and 3rd interview may include some additional evaluations, so plan accordingly and create a series of interviews to narrow down your choices.

Don't skip the talent that's online. Many talented voice over actors can now be found online, and have developed their own homepage and portfolio for your review. This can make hiring much easier, and you will have a much better comprehension of their history with the audio files and related-links that are available online.

Do select a voice that complements your target audience. Customers in your target market are much more likely to appreciate someone who resembles their own friends, neighbors and coworkers. Take the time to find at least three unique qualities or characteristics of your target market, and seek out voice over artists with the same qualities.

Remember to request ask for demo tapes or CDs. You can review these after your meeting, and keeping them around can make it easier for you compare them to all the other voice actors with ease. Don't forget about those demo-tapes and audio snippets so you can effectively compare them when it comes time to choose your finalist.

Choosing the right voice artist is vital part of presenting your sales messages, and you will want to do some market research to find out what your customers will resonate the most with. Hiring a voice over artist with a good track record can make the process of creating your campaign much easier; make the time to interview and review each applicant to determine just the right match.