Radio Advertising In Australia Catches Attention

By Author: Belinda Darling
Total Articles: 152
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Buying radio advertising space has always been a great option for any small business. Recently a new study conducted by the Hoop Group (a market research company) shows exactly how much people respond to radio advertising. A whole new advertising campaign regarding the benefits of advertising on the radio is now airing on commercial radio stations. According to the study 64 per cent of radio listener’s act on advertising heard on the air.

The whole study was named “Radio Relevance,” and was designed to look at media consumption and listening habits of the commercial radio audience. The study was conducted throughout 2010 and represents very current reactions to radio.

The study also highlighted how many people listen to the radio while performing other tasks. Six out of ten people listen to the radio when cleaning their house; 35% listen during internet browsing and most people listen during their work commute or when driving at almost 80%. The study also pointed to the fact that people see the radio as a trusted source for information and that it is very current and approachable. The fact that the ...
... general public has such a strong connection to radio content makes radio advertising in Australia a great marketing option.

While print media is struggling to capture a younger readership and stay afloat with digital information becoming so popular, radio is still appealing to the younger crowd. As technology advances more and more methods for listening to the radio are marketed, and there has been a 23% increase in the number of people listening with most of that increase from the 18-24 year old crowd. When you buy radio advertising that is the growing fan base that you advertise to. While many products are advertised solely to an older crowd, engaging younger purchasers is incredibly important. Younger people drive fashion trends and determine the ultimate popularity of an incredible number and variety of products.

When you fail to appeal to this demographic you have an on-going problem. This age group often has large amounts of available income to spend and buying radio advertising to appeal to this crowd is a solid business investment. Younger people are less concerned with saving money. Since they also are often employed, but don’t have the expense of rising a family, almost everything they earn is disposable.

You can buy radio advertising to grow your business and help you make up lost revenues. Radio advertising in Australia shows that it is convincing to consumers and helps them make purchasing decisions. Let that work for you, instead of against you, by buying carefully selected time slots to market your business. Check with the radio station that has a listener base that most closely matches your chosen demographic. Then find out from the station which time slots are listened to most predominantly by your chosen age group. Don’t be afraid to spend a hefty amount of advertising dollars on radio since it can have incredible impact. Let radio work to make your business the success you know it can be.

Want to advertise your business nationally? Adboss can construct a national campaign that focuses on the best mediums for your business. Being leading experts in radio advertising Australia has to offer we will make sure you are heard. For a specialist radio advertising agency contact Adboss today the
buying radio advertising experts.