Use Of Qr Codes By Dairy Firm Highlights Their Potential

By Author: Ryan Willy
Total Articles: 17
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An increasing number of organisations are making use of QR codes. Whether they are taking advantage of the technology when engaging in leaflet printing, flyer printing or anything else, they are seeking innovative ways to exploit the phenomenon.

These codes, which are formally known as quick response codes, are a type of matrix barcode and they were first designed for the automotive industry. However, over more recent times they have become popular across all sectors and more and more companies are utilising them.

One individual who has tapped into the potential of QR codes is organic dairy farmer Roger Ridgway. According to a report on FarmersWeekly, he has been using the technology to provide his customers with access to information about his herd.

Although he is using the codes on his milk cartons, it is possible for businesses to place such things on promotional material, meaning it can be useful when it comes to leaflet printing, flyer printing and so on.

By scanning the carton codes with their smartphones, consumers can access a video that tells Mr Ridgway's story. They can even watch him herding ...
... in his animals from his fields and completing the milking process.

The QR concept for the farmer's cartons was developed by Kirsty Morris, who noted that using new technology is a good way to promote the story behind food production and this helps to cultivate a genuine relationship between consumers and producers.

She added: "In an age of food miles and supermarkets there is a growing disconnection between those making our food and those eating it.

"I'm lucky, I grew up on a dairy farm and I know who made my milk, how it was made and the community that it supports. Not every consumer has had that opportunity, until now."

Ms Morris went on to remark: "My vision is of a family sitting round the table wondering where milk comes from and they just have to scan the milk carton to find out direct from the farmer."

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