Building An Auto Repair Direct Mail Database

By Author: Greg Sands
Total Articles: 40
Comment this article

Before you begin an auto repair shop direct mail campaign, you must have mailing addresses because after all, your flyer needs to have a destination. The first step towards a successful direct mail campaign is building a database because finding the right recipients are vital to any direct mail marketing efforts.

However, building your database may require some help. A professional direct mail company like Mudlick Mail has resources that the average business owner does not possess. A direct mail company will be able to help create and focusa campaign so that it reaches the best audience.

Finding the right audience for your auto repair direct mail is the key to getting those people into your shop. You need to reach an audience that is interested in what you offer. You can begin with established customers but that won’t expand your business. You need to build a database of potential customers and refine it as you use it.

What you need

Before you go about the business of building your list, take a moment to consider the needs of your business. As an auto repair shop, direct mail should probably stay ...
... local to benefit your bottom line. If you are a specialized shop catering to a particular brand or type of vehicle, the recipients should probably own that particular car. Be clear on what you need and whom you want to reach before you make any decisions about your address database.

Purchasing lists

One method of gaining new addresses for your database is to purchase lists. This can help a business get started, but it has some drawbacks. These lists tend to be a bit pricey, and they may or may not suit your business. They might not be in your neighborhood and they might not even be vehicle owners.

Be careful how you spend your marketing budget when buying an address list. Ask lots of questions and be certain that these households really are your potential clientele.

Postal routes

Your local post office may have some way to reach your customers. The postal service uses routes to sort mail and assign carriers to deliver it. If you are targeting a particular neighborhood, this approach may work. However, postal regulations can be complex and difficult to follow. Employing the services of a direct mail company like Mudlick Mail can be a huge help. Direct mail pros understand how the postal service operates and how to satisfy the many rules to get mail delivered properly.

Social Media

Use your social media site to build your database. You can create event invitation pages where people can request more info to capture their addresses. You can be fairly certain these recipients are truly interested in what you have to offer.

Talk to a representative at Mudlick Mail to find out what other options are available to help you stretch your automotive repair direct mailing budget.

Article Source: Mudlick Mail