Short Codes: Faster Way Of Communication In The Digital Age

By Author: Durgesh
Total Articles: 298
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Short messaging service is the answer to people’s pursuit for a cheap and instant communication need. Phone calls, although instantaneous, are never cheap. As compared to that short messages send from the mobile phones are far cheaper and at the same time, deliver the right information. Most importantly, a single short text message can be delivered to multiple recipients at the same time. Unlike broadcasting where you deliver messages for all (irrespective of the fact that whether the recipients are intended audience or not), delivery of text messages are very direct and reach only the targeted audience.

SMS shortcodes are basically small and unique telephone numbers usually five or six digit that are used for advertisement purposes by an organization. These codes are unique and very easy to remember and are very effective in marketing. Text shortcodes has become very popular because of its wide uses like:

• They are small unique numbers
• They are easy to remember and use
• Increase sales because people can frequently use them
• Help to draw immediate attention
• Business communication ...
... increases
• Viral marketing
• Attracts more customers
• Is cheap in cost as compared to the other means of communication

Shortcode services include SMS software, SMS gateway, SMS in large numbers can be sent thus saving time, provides text-messaging, SMS shortcodes, bulk as well as mass text-messaging and text messaging gateway. For using short codes service, one needs to contact a provider and in few months of time the company will be registered and deliver the SMS short codes. For using the Text short code, the individual company will have to follow certain terms and conditions given by the provider. If these are violated, then the provider is liable to discontinue the service. Every company gets unique shortcodes. To avail these services the billing statements, subscription and cost should be finalised.

Although, these are extremely beneficial with respect to an organization, but these sometimes become a headache for the customers as within short intervals they keep on receiving these Text shortcode and cause disturbance in their work. The shortcodes are made small and simple so that people may easily remember them and send SMS by simply typing the keyword and messaging it on the short code number. It is a latest technique which the advertisers have started so that the customers don’t feel lazy in sending their messages to them, thus saving time and money. These codes are very useful for mass marketing and to attract more and more customers and having a good business.

If you are running a business and want to be in touch with your customers or you want to promote your product or service, shortcodes are the best options for you. Not only that you reach your intended audience quickly, but also you do so in cost effective manner. Instead of talk about so many other unnecessary things when you try to promote your product or service, you send out the core message of your campaign. After all, people are busier these days and a direct, short message can only serve the purpose.

Text messaging software is generally a web, desktop or email based application that allows you to access - and send messages. The shortcodes receives messages from your SMS software application and translates it into whichever ‘protocol’ your recipients’ carrier uses.