Why Brand Owners Keep On Advertising?

By Author: Sanjay Sharma
Total Articles: 120
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Have you ever wondered why brand owners keep on advertising? It is worth a study on why advertising has become a mandatory part of every business- be it brand or service related. In India, advertising has fast emerged as one of the sectors that contribute a major share to the country’s revenue. Providing promotion solution for various brands and employment opportunities to many individuals, advertising is one of the important segments of every country’s economy. In the following paragraphs, a few benefits of advertising are provided. Take a look-

A good means of brand information- New brands are launched in the market almost every day while updates on the feature of existing brands also often happen. Be it a new launch or an updated feature of an existing brand, advertising is a good means to inform customers about valuable brand information. It is only through an advertising campaign that customers are familiarized about a brand and its features. Though one can also find out details about a brand through other means, advertising is the easiest way to access ...
... any information or updated feature of a brand or service. It is for this reason that advertising is also considered as a bridge that connects customers and brands effortlessly and effectually.

A means of Infotainment- Any brand advertisement reaches us for free. We don’t pay for watching any ad about a brand. On one hand an advertisement informs or educates about the various features and benefits of a brand on the other hand, advertisement entertains us to a great deal. Television ads are one of the best means of advertising that is simultaneously an infotainment means. The interesting story line, the brand slogan and jingle attract customers’ attention and make them glue in front of the television sets. Especially in a country like India, television advertising is one of the favourite means of accessing any brand information. Indian audiences are indeed very fond of television commercials.

A brand is introduced to its target customers through an advertising campaign which could be in any format. Advertisers generally adopt television advertising, Radio advertising, print ads, outdoor ads etc. to promote their brands among prospective buyers. Over the last few years, advertising practices have expanded to various avenues. The launch of various brands, the technological innovations, the burgeoning market, the booming economy etc. are some reasons that mark the growth of advertising industry in the country. Advertising brands or businesses has become a nonstop marketing practice among advertisers. Advertising is also proved beneficial for entrepreneurs. An entrepreneur can generate maximum profits for his organization through an ad campaign.

Advertising is the only means to motivate customers to buy a particular product that targets sale. A positive or interesting brand message is one of the motivating factors for customers to take the next step i.e. buy the product. Advertisers implement various techniques to influence the buying behaviour of customers. Framing the brand message themed on an interesting appeal, adopting a strong channel of communication, timely launch of the final ad campaign etc. are a few assets of successfully positioning a brand among TG.

The advertising medium or the channel through which the brand message reaches out to customers plays an important role while providing an impact among target groups. A strong channel of communication easily influences the buying behaviour of customers. Brand owners can choose from a range of media vehicles as per their promotion plan. Technological innovations have so far brought about a sea change in the various means of communication. Conventional advertising media has gone through a contemporary makeover. Brand new technologically enhanced devices are also introduced. More innovations are lined up so are more brands for which advertisers need to be ready with their own techniques and tactics of promotion. Advertising is indeed a nonstop marketing practice which will never come to a halt.