What Is Organic Traffic And Why You Need To Position Yourself Now To Drive Organic Traffic

By Author: Abe Cherian
Total Articles: 37
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One of the most powerful aspects of marketing online is that it allows any business, regardless of size, to compete on a level playing field with major companies.

While corporate giants are investing millions of dollars in brand advertising, savvy business owners and online marketers are generating their own source of targeted traffic…for free.

Not sure how?

In this case, I'm talking about organic traffic.

Despite how it might sound, you can't buy it in a grocery store or grow it in your back yard…

When we talk about getting organic traffic, we're talking about the traffic received by having your site rank highly (specifically on the first page) in search engines.

As you create and focus your content around specific terms (keywords), your site begins to crawl its way up in rankings. With enough content and optimization (SEO), anyone is able to get their site on the first page.

This is extremely valuable, for several reasons:

High Click-through Rates

Paid advertising is great, but organic search results create instant trust and credibility for your business.

Not ...
... to mention…

Since it takes actual work,consistent dedication and high-quality information to earn a first-page ranking…

…having your site at the top of the search results has the added benefit of positioning you or your brand as an authority!

Brand Equity

If your competition is sitting on top of the search engines while you're struggling to get noticed, people may assume your company is less important.

Fortunately, that works both ways.

Ranking highly for keywords that your market is using to perform searches is a great way to instantly increase the perceived value of not only your brand…but your actual products and services.

Perhaps the biggest benefit of organic traffic is…

Organic Traffic Is FREE!

Whether you invest your own time or hire another company to write for you, gaining organic traffic is well worth the upfront investment.

Once you've ranked your site, it's usually just a matter of maintaining it to keep your position in the search engines. Not only is the traffic free – it's 100% targeted!

What more could anyone ask for?

The only problem, is ranking your site organically won't happen overnight.

It may save you money in the long run, but you'll need to invest enough time to get to that point.

Unfortunately, this is where a lot of people simply give up…leaving massive amounts of quality traffic to be had by someone else.

In the next article I'm putting together, I"m going to share a few ideas you can use to rank your sites organically and tap into huge amounts of visitors to your pages.

Main Takeaway: Organic traffic is a great way to boost trust, credibility and authority – as well as get free targeted visitors. On the other hand, it requires an investment of time to see long-term results.

Is there anything YOU struggle with specifically when it comes to getting traffic to your sites?

Share your thoughts, questions or advice for others by leaving a comment below!

Abe Cherian is an Internet Entrepreneur since 1999. As the founder of AdClickMedia.com, a pay-per-click advertising network, and the CEO of Multiple Stream Media, an online Advertising and Marketing firm, Abe and his team has helped tens of thousands of online advertisers reach 'the right market' at 'the right time', with the 'right message'. To start advertising and driving traffic click here to open your free account: http://www.rent-a-list.com