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Things have continued to heat up in the database competition that has raged in recent years starring Salesforce.com vs Oracle. Software giant Oracle has drastically changed its tune regarding cloud-based services with its recent announcement of the Oracle Public Cloud. By finally embracing cloud-based technology, Oracle is set to squarely face off with salesforce.com, a company which has openly embraced cloud-based technology for years.

In an announcement made at Oracle’s OpenWorld conference, Oracle CEO Larry Ellison made a formal announcement about the company’s new cloud services. Previously, Oracle remained stoically against offering any form of cloud-based services for their customers. The company formerly took a firm stance of keeping Oracle products located at customer sites and did not offer any options for companies that wished to have their data hosted in the cloud.

Oracle’s new Public Cloud will offer a wide variety of services and options that are not available from other software vendors, including salesforce.com. One of the biggest advantages that the new cloud-based services have over competitors ...
... is Oracle’s support of open Java and SQL standards. With other companies, their applications are highly proprietary and cannot be used on other platforms. Oracle has taken a radically different direction by basing their services on open standards that can be transported to other platforms and providers.

Providers such as salesforce.com support only proprietary platforms, but the new Oracle Public Cloud will support a wide variety of industry standards including Java, SQL, XML and BPOL. While this may seem to be a risky move for the company, it grants their clients greater ownership over their data and prevents a business from being forced to use a specific platform due to compatibility issues.

Oracle will be offering a broad range of applications and services that provide a comprehensive data infrastructure that can be completely cloud-based. The offerings from Public Cloud are grouped as Application and Platform Services.

Oracle Platform Services
The platform services offered by Public Cloud include Java and database instances. The database platform has a focus on the traditional Oracle database, while the Java portion focuses solely on Java services.

Oracle Java Cloud
The Oracle Java Cloud service will allow businesses to create new cloud instances in minutes, with a platform based on the enterprise-grade WebLogic Server. Additionally, users of the service will be able to choose between deploying applications in the cloud or onsite, and they will have the ability to move applications seamlessly between the two environments. A major selling point of the Java Cloud service is how it embraces open development. Developers can create new applications using Java EE standards and Oracle ADF. Java Cloud also supports server clustering and 3rd party frameworks such as Hibernate, Spring and EclipseLink. Oracle will offer powerful management tools for its Java Cloud users as well. They will get access to the Enterprise Manager console, which grants finely tuned control over WebLogic Servers. Monitoring for systems will be done through REST and will use RESTful clients to monitor all services.

Oracle Database Cloud Service
With the Oracle Database Cloud Service, Oracle offers a comprehensive suite that addresses all aspects of database utility. It includes Oracle Database 11g Release 2, multiple access methods, powerful development tools and productivity applications. These features combine to make Oracle Database Cloud Service the most comprehensive and business friendly option available for hosted databases.

For the core database, clients get access to the powerful Oracle Database 11g Release 2. This version of the Oracle database includes support for SQL, PL/SQL and a variety of other features. It is a high availability service and Oracle offers redundant servers, storage and access.

Data stored on the Oracle database can be accessed using SQL and PL/SQL. The database can be either hosted in the cloud or onsite. Users can access the database directly from the cloud or through data loading. This grants a new level of customization to the database configuration. With these options, companies can access their data the way that they want to, without administrative headaches and shortcomings.

The Oracle Database Cloud Service also includes an array of powerful development tools. Databases can be created with APEX and applications can be developed and deployed rapidly with these unique tools. Additionally, Oracle also offers REST monitoring services and use of RESTful clients for service monitoring.

Application Services
The main components of the new Oracle Application Services are the Fusion CRM, Fusion HCM and Social Network applications. The Fusion CRM provides a new twist on traditional CRM functionality, while Fusion HCM provides a comprehensive HR management tool and Social Network seeks to improve collaboration between employees.

Oracle Fusion CRM
Fusion CRM is set to solidly intensify the competition of salesforce.com vs Oracle. Fusion takes direct aim at salesforce.com’s flagship database product and improves upon it greatly.

Fusion CRM appears to offer most of the same functionality as other major CRM platforms. It provides a way for companies to track, organize and analyze key data. However, Fusion CRM goes even farther than most typical CRM offerings. Fusion offers ways for companies to plan, prospect, collaborate and close smarter.

By using Fusion CRM, Oracle clients can dynamically create the most efficient and precise sales territories, design superior compensation and quota plans and create highly accurate forecasts. The technology behind the Fusion CRM allows it to assign different weights to sales leads and dynamically assign leads to different sales representatives based upon territories and custom rules that are fully customizable. In turn, sales representatives can even be supplied with customized sales campaigns by Fusion.

The way that Fusion CRM can customize and manage sales territories is remarkable as well. Instead of relying on managers to guesstimate territories and then hard code them into the CRM, Fusion does the legwork by utilizing ground-breaking analytics and fully customizable criteria. Territories can be assigned in a manner that will automatically assign sales opportunities to the right rep for the job based upon these factors. When looking to restructure territories, Fusion CRM takes all of the guesswork out of the process. It can forecast how clients, accounts, leads and future opportunities would be reassigned before any permanent changes are put in place.

Sales forecasts are often a point of contention for sales leaders, and Fusion CRM tackles this challenge as well. With the unique ability to use real-time analytics for the most accurate forecasts, it is possible to dynamically update and revise forecasts to be more in line with the reality that sales leaders are facing every day. With accurate forecasts available, sales leaders are able to spend less time endlessly exchanging emails and becoming frustrated due to inaccurate or impossible forecasts.

Along with the powerful forecast tools, Fusion CRM also offers the best reporting and analytics infrastructure available. The reporting tools in Fusion are extremely powerful and completely customizable. With advanced reporting tools, clients can pull the data they seek and represent it in ways that truly make sense to others. Clear and concise reports are the most effective way to present data to management, and Fusion CRM delivers on this front.

Oracle Fusion HCM
Fusion HCM seeks to bring a strong HR suite to the offerings available for cloud-based services. The Fusion HCM will encompass everything from organization management to benefits administration. The HCM application covers pretty much every HR aspect imaginable. It offers support and data analytics for hiring, budgeting, employee benefits administration, payroll and absence management. As a cloud-based service, it provides easy access for HR employees to critical data. While all data connections are secure, HR employees can use Fusion HCM from virtually anywhere. With its powerful analytical tools, Fusion can organize and present valuable data in methods that are understandable and actionable.

Oracle Social Network
The Oracle Social Network application aims to address the common shortcomings regarding workplace collaboration. It uses a wide variety of innovative tools to create a real-time collaborative environment to boost productivity across the entire organization. It has support for multimedia items amongst users and allows them to securely share videos, voice, text and content regardless of physical location. Oracle Social Network is fully integrated into other Oracle applications, including Fusion CRM and HCM. The real-time tools included in the application include real-time shared markup, chat, application and web conference sharing and full content searches. Users can manipulate their individual stream of messages by flagging critical information, utilizing extensive filtering capabilities and creating a live digest, which gives a snapshot of their unread activity stream.

The new cloud-based offerings by Oracle are comprehensive and provide a much more cohesive experience for companies wishing to take key applications to the cloud. While Oracle is a relatively late adapter of cloud-based services, their new platform appears extremely solid and offers functionality and control that is not currently matched by other cloud-based providers. With comprehensive tools that can be cloud-based or located onsite and the ability for customers to retain control over their data, the new suite of tools from Oracle looks to be a major contender in the world of cloud-based applications and databases. Oracle Public Cloud appears to be doing many things right that their leading competitors do wrong.

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